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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas Hardcover – 17 Aug 2006


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Product description

From Booklist

Godin, author and business blogger, presents a collection of essays that are thoughtful and wise. His ideas are skillfully presented with themes that include being big is no longer an advantage, so act small if you want to be big; with instant communication, lies get exposed faster than ever; consumers are more powerful than ever; and Aretha Franklin is correct: respect is the secret to success with people. His comments on business schools are challenging and contain his list of five things that help people succeed, including finding, hiring, and managing extraordinary people; embracing a changing world while effectively prioritizing tasks in it; and the ability to sell. Readers skip his riff on Web design and strategy at their peril. Along with his definition of velocity--a company's ability to zig and zag and zoom or change with speed--Godin tells us, "Give me five serially incompetent executives with a focus on velocity, and I can change the world." Excellent. Mary Whaley
Copyright © American Library Association. All rights reserved

From the Back Cover

"Godin's collection is arranged alphabetically and was compiled mostly from his short, snappy blog, Fast Company column and e-books.... His riffs jump wildly, from the strategy of coming up with a cool name for your business to thoughts on polka music playing on elevators.... If you're looking for a jump-start, this is a good place to begin."
-USA Today

"Godin's keen insights on the nature of business in this early part of the 21st century are extremely practical and relatable. Though he's a big thinker, there's nothing eggheaded or esoteric in his writing.... He riffs on various factors affecting modern business: the Internet, time deficits, scarcity, the power of stories, the value of authenticity, the death of mass marketing, excellence, incompetence and how these things create challenges and opportunities for people and companies. For all Godin's savvy, the one thing he rarely gets credit for is his writing. The simplicity and clarity with which he conveys his ideas is assumed, but it's not easy to do, believe me."
-Miami Herald

"Read this book a few pages at a time. Why? The book contains statements and ideas that make you think. You need time to mull them over. Time to think about how you might apply them. Take away what you need. Make copies of what you found interesting and give them to your coworkers. Repeat every few days."
-Chicago Tribune

"Godin's writings are generally inspirational - the book is a huge bowl of ideas that you can gobble in one sitting or dip into at any time."
-BlogCritics.org

"Seth's real gift is his ability to think big, to challenge the status quo, and to inspire your own big ideas in return. In other words, you won't leave the table hungry."
-MarketingProfs.com

"Business and marketing ideas from one of the genre's most original thinkers.... Godin writes with humor and infectious energy, and there are plenty of engaging stories and ideas here to get you out of a rut and help jump-start your creativity.... Godin's inspired worldview - in which the most mundane experiences trigger great business ideas - makes for an educational and enjoyable read."
-Kirkus Reports

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Product details

  • Reading level: 18+ years
  • Hardcover: 352 pages
  • Publisher: Portfolio (17 August 2006)
  • Language: English
  • ISBN-10: 1591841267
  • ISBN-13: 978-1591841265
  • Product Dimensions: 15.9 x 3.2 x 23.5 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #5,83,894 in Books (See Top 100 in Books)
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Amazon.com: 4.2 out of 5 stars 58 reviews
Robert W. Kellemen
4.0 out of 5 starsMotivational Marketing
28 January 2008 - Published on Amazon.com
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Alf
5.0 out of 5 starsInformative, Inspiring, and Entertaining
13 March 2007 - Published on Amazon.com
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Roger Bauer
5.0 out of 5 starsExtremely Mentally Stimulating
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Thomas D. Fuller
5.0 out of 5 starsMr. Godin Rides Again! A Triumph for those Marching to a Different Drummer!
3 October 2006 - Published on Amazon.com
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3 people found this helpful.
J. Jacobs
5.0 out of 5 starsGreat Advice, Maybe Even Inspirational - But His Voice Get's Annoying Though
15 June 2010 - Published on Amazon.com
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