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Simplify: 42467 Paperback – 16 May 2016
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It's a devastating insight. The key to global business success is to simplify a company's offering. To make it easier, more useful, more appealing. Koch and Lockwood make a compelling case, in this must-have book.
A remarkable job - not only in explaining the principle, but in walking the talk: the book is simple too. Great stories, great ideas, and lots of practical advice for managers and entrepreneurs
Koch practises what he preaches. He simplifies the essence of Bruce Henderson and Michael Porter for a much wider audience.
The author of THE 80/20 MANAGER reveals the powerful principle of simplifying as a strategy for any company to create new markets and soaring profits.See all Product description
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