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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale Hardcover – 3 Feb 2012


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Product description

Review

"A fantastic read - no matter who you are in the organization" (Darren Marshall, Vice President, Global Customer & Shopper Marketing, The Coca Cola Company)

Book Description

Details how shopper marketing works, outlines its benefits and explains how to implement it

Includes savvy insights from those on the front lines of retailing

Looks at shoppers from multiple perspectives to help you make better marketing investments

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Product details

  • Hardcover: 296 pages
  • Publisher: Kogan Page; 2 edition (3 February 2012)
  • Language: English
  • ISBN-10: 0749464712
  • ISBN-13: 978-0749464714
  • Product Dimensions: 16.1 x 2.8 x 24.2 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #3,51,708 in Books (See Top 100 in Books)
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