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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale Hardcover – 3 Feb 2012

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Product description


"A fantastic read - no matter who you are in the organization" (Darren Marshall, Vice President, Global Customer & Shopper Marketing, The Coca Cola Company)

Book Description

Details how shopper marketing works, outlines its benefits and explains how to implement it

Includes savvy insights from those on the front lines of retailing

Looks at shoppers from multiple perspectives to help you make better marketing investments

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Product details

  • Hardcover: 296 pages
  • Publisher: Kogan Page; 2 edition (3 February 2012)
  • Language: English
  • ISBN-10: 0749464712
  • ISBN-13: 978-0749464714
  • Product Dimensions: 16.1 x 2.8 x 24.2 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #2,71,038 in Books (See Top 100 in Books)
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2.0 out of 5 starsNeeded a lot more polish and vision
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4.0 out of 5 starsInteresting for marketing veterans
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5.0 out of 5 starsAn Excellent Compilation
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4.0 out of 5 starsTo increase your sales, Shopper Marketing is the key
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