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Shoe Dog: A Memoir by the Creator of NIKE Paperback – May 2018
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About the Author
One of the world’s most influential business executives, Phil Knight is the founder of Nike, Inc. He served as CEO of the company from 1964 to 2004, as board chairman through 2016, and he is currently Chairman Emertius. He lives in Oregon with his wife, Penny.
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The book ‘Shoe Dog’ is more like a conversation you have with your friend in a long weekend trip. How his life has shaped up from college, how people supported him, how challenges welcomed him with open arms (sometimes all at the same time) and how he survived after all. Nike began as an idea that Phil Knight presented in his post-grad days; importing shoes from Japan and selling it in America. His belief in the idea led to subsequent events, struggles and much-known success at the end.
In his memoir, he is not ashamed of how he remained impassive with his marketing team, his closest aides, and people who believed in him. He understood their encouraging presence and accepted that his dream is being supported by many others without any questions. Surprisingly, people gained strength from his behavior. The memoir won’t make you feel empathetic about his journey but like any other Nike’s advertisements, it will definitely make you feel motivated. Oh, it also made me believe that some quick decisions can be the best ones, Nike, the famous swoosh was among those.
Shoe Dog, Phil Knight’s memoir about creating Nike, is a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey riddled with mistakes, endless struggles, and sacrifice. In fact, the only thing that seems inevitable in page after page of Knight’s story is that his company will end in failure.
Has great significant events covered about the legendary brand
Great insights about tech and footwear
The core team and the importance of each of them since forming a company to next phase of expansion
Just felt from 1980 to conclusion came too fast. Being born past 80, Would have loved to know more about the facts behind the progress and transition in similar details till today.
Phil didn't seem preachy nor just about himself not a magical or ruthless entrepreneur. He seemed a consistent, smart, very right and thoughtful in valuing people but not crazy, bit dry and not too much political. All and all, simplicity and right product with continuous innovation and upgrades by great and relevant people worked which is describe in fast details. Names will be easily remembered as the characters are very strong and equally important as Phil himself. Highlighted so many paragraphs and would read again and again. A great read!
I liked the straight from the heart story telling, talking about secrets like planting ' spies' in Japan and checking the bags of the visiting Japanese delegation. The energy and excitement of the team to win against all odds makes this a classic management read for all entrepreneurs.
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