- No cost EMI available on Amazon Pay ICICI credit card on orders above Rs.3000 Here's how (terms and conditions apply)
- Get 10% cashback up to Rs.25 using BHIM UPI to pay. Cashback will be credited as Amazon Pay balance within 10 days. Here's how (terms and conditions apply)
- Get 50% cashback up to Rs. 50 using Axis Bank Credit & Debit Cards. Valid only on your first 2 online payments. Cashback will be credited as Amazon Pay balance within 10 days from purchase. Here's how (terms and conditions apply)
Other Sellers on Amazon
+ 100.00 Delivery charge
The Sharpbrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age Paperback – Import, 16 Jan 2014
Special offers and product promotions
Customers who bought this item also bought
About the Author
Alvaro Fer-nan-dez, named a Young Global Leader by the World Economic Forum, is the CEO of Sharp-Brains, a lead-ing inde-pen-dent mar-ket research and think tank track-ing health and well-being appli-ca-tions of neu-ro-science. He has been quoted by The New York Times, The Wall Street Jour-nal, CNN, Reuters, and Asso-ci-ated Press, among oth-ers. Alvaro produces the annual SharpBrains Virtual Summit, the leading virtual conference gathering hundreds of brain scientists and experts worldwide. He started his career at McK-in-sey & Co, and led the launch and turn-around of sev-eral education-related start-ups. Alvaro has an MBA and MA in Edu-ca-tion from Stan-ford Uni-ver-sity, and a BA in Eco-nom-ics from Uni-ver-si-dad de Deusto.
Elkhonon Goldberg, Ph.D., is an author, scientist, educator and clinician, internationally renowned for his clinical work, research, writing and teaching in neuropsychology and cognitive neuroscience. Dr. Goldberg is a Clinical Professor, Department of Neurology at New York University School of Medicine, and Diplomate of The American Board of Professional Psychology in Clinical Neuropsychology. A student and close associate of the great neuropsychologist Alexander Luria, Dr. Goldberg has continued to advance Luria's scientific and clinical tradition, and written popular science books such as The Executive Brain: Frontal Lobes and The Civilized Mind and The Wisdom Paradox: How Your Mind Can Grow Stronger As Your Brain Grows Older.
Pascale Michelon, Ph.D. in Cognitive Psychology, is a scientist, educator and writer. Dr. Michelon started her career as a Research Scientist at Washington University in Saint Louis where she conducted behavioral and neuroimaging studies to better understand how the brain processes and memorizes visual information. She is now an Adjunct Faculty at Washington University.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter mobile phone number.
No customer reviews
|5 star (0%)|
|4 star (0%)|
|3 star (0%)|
|2 star (0%)|
|1 star (0%)|
Review this product
Most helpful customer reviews on Amazon.com
Unfortunately, it is not written with a regular person in mind. I found myself skimming page after page of research pages, references to other reports etc...looking for advice that I could easily utilize. And what I did find were mostly things that I was already aware of like: brain training (I've used Lumosity for many years and noted it was at the top of their list for sites like these), eating for brain health, avoiding toxins like smoking and excessive alcohol...nothing new.
Obviously a lot of work went into this book but it is NOT a user-friendly guide that the average person can use without cutting through a lot of technical/medical jargon.
The credentials of an author or authors for this type of book are important to me but I don't want or need to read all the background research that went into a particular book. This just makes it difficult to find the relevant information someone would actually want to use.
They identify three primary aspects of 'brain fitness' including: promoting growth of neurons ("neurogenesis"), enhancing the connections between neurons ("neuroplasticity"), and keeping the brain active to stave off the harmful effects of aging or disease (building "cognitive reserve"). They also identify other factors in brain health including nutrition, oxidative damage and how to minimize it, and maintaining vascular health. The main body of the book consists of short chapters on activities or lifestyle changes that the reader can adopt to promote all these areas of brain fitness. A large number of topics are discussed including exercise, sleep, stress reduction, lifelong intellectual enrichment, computerized brain training programs, endeavors that involve novelty, variety, and challenge, the Mediterranean diet, supplements, social engagement, and meditation. Overall, an excellent - detailed yet readable - overview of how to optimize your brain health.
I also enjoyed the authors' debunking of a number of common misconceptions about brain fitness, including the idea that taking Gingko Biloba and doing a daily crossword puzzle will stave off Alzheimer's disease. Turns out that to develop the "cognitive reserve" that preserves brain function, you need novelty and a variety of challenges because that's what prompts the brain to create new synaptic connections ("neuroplasticity"); there is little gain in terms of increased brain fitness to doing your one millionth crossword puzzle, for example.
Finally, the authors do a great service to readers by emphasizing throughout that different people have differing needs and priorities according to age and life circumstances, so everyone's brain fitness program should be somewhat individualized. Consider: an elderly person wanting to preserve "working memory" and processing speed; an adolescent diagnosed with ADHD; an adult in mid-life coping with an overload of stressful demands. All these individuals have different priorities and the authors suggest individualized strategies for brain fitness.
A major plus of this book is that the authors are careful not to make claims unwarranted by the current state of research. They are not trying to sell you a dietary supplement or computer program and therefore they come off as unbiased in their recommendations. They also include interviews with brain experts at the end of each chapter; these interviews help to reveal the extraordinary breadth and scope of current brain fitness research. Another book that I found very enjoyable and informative on the topic of understanding your own individual brain and maximizing its effectiveness is David Rock's "Your Brain at Work."