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Selling the Invisible Paperback – 20 Mar 2012

3.9 out of 5 stars 6 customer reviews

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Product description

Book Description

SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.

About the Author

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.

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Product details

  • Paperback: 272 pages
  • Publisher: Grand Central Publishing; Reprint edition (20 March 2012)
  • Language: English
  • ISBN-10: 0446672319
  • ISBN-13: 978-0446672313
  • Product Dimensions: 13.3 x 1.9 x 19 cm
  • Average Customer Review: 3.9 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: #58,358 in Books (See Top 100 in Books)
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6 customer reviews

3.9 out of 5 stars

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