- Paperback: 432 pages
- Publisher: Sybex; 3 edition (7 January 2011)
- Language: English
- ISBN-10: 0470902590
- ISBN-13: 978-0470902592
- Product Dimensions: 18.8 x 2.1 x 23.6 cm
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: #4,90,838 in Books (See Top 100 in Books)
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Search Engine Optimization (SEO): An Hour a Day Paperback – 7 Jan 2011
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From the Back Cover
The Ultimate Do–It–Yourself Guide to SEO!
A Step–by–Step Guide
More timely than ever, this comprehensive, can–do book offers expert advice, practical instructions, and smart tools to help you increase visibility for your website on Google and other major search engines. In this new edition of their bestselling guide, veteran search marketing consultants Jennifer Grappone and Gradiva Couzin give you the very latest SEO and social media strategies and tricks of the trade in a workable, day–by–day plan. Perfect for busy self–starters in organizations large and small, this book will quickly help you increase your visibility and presence on the web.
Develop and implement an SEO strategy using the winning An Hour a Day approach
Discover how search engines work now, and make them work for you
Optimize your site so you can be found, then make the sale
Use Facebook, Twitter, and other sites on the Social and Mobile Web to put your site in the spotlight
Find out what "link juice" is, and start making your own
Get visibility in local, social, shopping, and other featured search results
You′ll also find:
Essential hints, tips, and techniques for everyone from one–person shops to Fortune 500 companies
Engaging right–brain vs. left–brain sidebars, where the authors discuss key issues from their unique perspectives
Real–world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
Praise for Search Engine Optimization: An Hour a Day, Third Edition
"From strategy to implementation and optimization, this valuable resource gives you easily digestible, bite–sized nuggets containing proven, field–tested principles it′s SEO done right."
Amman Badlani, Manager, Online Marketing and Analytics, Planned Parenthood Federation of America
"Tightly written and to the point, it gives you the knowledge you need to make a big difference in how your site appears in search engines."
Rafael Baptista, SEO Specialist, Tripadvisor.com
"SEO: An Hour a Day is an immediately actionable guerilla field guide. Gradiva and Jennifer have a terrific grip on what real SEO practitioners should undertake short, mid, and long term."
Marty Weintraub, President, aimClear
"If you read even half of the book you′ll be an SEO star. Imagine what will happen if you read the whole thing!"
Avinash Kaushik, Author of Web Analytics 2.0 and Google Analytics Evangelist
About the Author
Search marketing consultants Jennifer Grappone and Gradiva Couzin have improved the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, and nonprofit industries. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1999. Together, they deliver a well–rounded, left–brain/right–brain approach to successful search engine optimization and social marketing.
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Most helpful customer reviews on Amazon.com
Here are my thoughts on this book.
Search engine optimization: an hour a day is a great read for anyone who wants to know all about SEO. It's a well structured book that takes you by the hand, one step at a time, and leads you through everything from the basic fundamentals to the most advanced SEO techniques used by seasoned professionals. It's incredibly detailed, maybe too detailed, from the fundamentals of keyword and website analysis to paid advertising, so much that at times it seems it's a little more information than you can handle all at once(especially for an seo newbie).
I've read reviews that said it was too wordy but i think the book was meant to be taken a little at time, especially by newbies, not just rushed and digested in a single reading. You need to practice the techniques a little at a time to really grasp the importance of each. The fact that the book uses scenarios from real businesses as examples for readers to follow helps to give people who are unfamiliar with the whole SEO concept a clearer picture of what the authors are talking about.
The text and language of the book is easy enough to understand. The tools and resources mentioned throughout the book and especially at the end are very useful for anyone who's interested in keeping up to date with the ever changing rules of seo.
Another invaluable resource that really makes me feel this book is worth it's weight in gold is the third part which outlines a detailed 3 month seo plan to get your website to the top of the search engines for your chosen keywprds. Believe me it works! I know because i use it all the time for many of my clients. If you want to get your website to the top of the search engine rankings, "Search engine optimization: an hour a day" is all you need.
I read their first book on this subject and found that in addition to being concise, clear and incredibly helpful it was a fun read! They write beautifully and you don't have to be a "tech person" or a computer expert to understand and apply their information. And the same is true in this, their latest edition. If you follow the advice in this book, you will improve the SEO of your site and will see improved results on the search engines. It's that simple. This book contains thousands if not tens of thousands of dollars worth of information, insight and advice. Writing it was an act of generosity on the authors' part.
If you have a website, you need this book. If you're thinking of building a website, you need this book. If you work at a company that has a website and you think it could do better in search results ... get this book!
If you're looking for THE book on search engine optimization - congratulations. You found it.
The organization of the book is a little questionable in my opinion, as I thought that some of the content should have been discussed earlier/later, but because of the more step-by-step approach to this book, it's really not a big deal to skip around to the content you need.