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|Digital List Price:||63.99|
Save 13.99 (22%)
|Sold by:||Amazon Asia-Pacific Holdings Private Limited|
Scientific Advertising Kindle Edition
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Top Customer Reviews
Although the book was written in 1927, all these principles are still so relevant.
Hats off Mr. Hopkins. Admiration salute !!!
Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)
If you want knowledge and ways to get better at copywriting then this book is a MUST.
It's more like a bible for entrepreneurs. A much needed reality check against today's ridiculous "industry standards" and advertising scams. (Like "branding", "PR", "exposure" and other nonsense advertising/marketing activities).
If you're an entrepreneur or marketer or copywriter, then not having heard of Claud Hopkins is like being an investor and... having never heard or Warren Buffett. (Or, like being a Science fiction expert and not having heard of Star Wars). Embarrassing at best.
If you're looking for reliable business partners, ask them if they've read this book. (Be suspicious if they haven't). And ask them what they think. (Be suspicious if they weren't amazed).
That said, I would advise people NOT to buy this edition of the book.
It's full of typos, spelling errors and incomplete sentences. The publishers (really simple media) are obviously just a bunch of amateurs taking advantage of the fact that this masterpiece is in the public domain.
Spend your hard-earned cash on a decent used copy of Scientific Advertising instead of buying this unprofessional edition....