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Scientific Advertising by [Hopkins,  Claude C.]
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Scientific Advertising Kindle Edition

4.0 out of 5 stars 3 customer reviews

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Length: 92 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product Description

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product details

  • Format: Kindle Edition
  • File Size: 640 KB
  • Print Length: 92 pages
  • Page Numbers Source ISBN: 1478341009
  • Publisher: Start Publishing LLC (27 March 2014)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B00K0VPT00
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.0 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #16,279 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Top Customer Reviews

Format: Kindle Edition Verified Purchase
It's short, crisp and to the point.
Although the book was written in 1927, all these principles are still so relevant.
Hats off Mr. Hopkins. Admiration salute !!!
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Format: Kindle Edition
While this book has done good ideas on advertising, the bad language, structure and repeated kind of examples make this a terrible read.
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By Nimesh on 7 December 2015
Format: Kindle Edition Verified Purchase
The insights you will learn from this book will change the way you will think of and see advertising.
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 4.2 out of 5 stars 111 reviews
14 of 14 people found the following review helpful
1.0 out of 5 stars Not the original book 7 May 2016
By Carol Youmans - Published on Amazon.com
Format: Paperback Verified Purchase
This is not the Original version of Scientific Advertising. As another customer noted - it's been changed. There are word changes, typos, and paragraphs have been altered. You can get the original version at the Library on Congress for free. It takes a bit to print it out but it's worth it. Since the original book was written in 1923 it's really important to read the ORIGINAL TEXT the way the author wrote it.
2 of 2 people found the following review helpful
5.0 out of 5 stars Brain food 17 March 2017
By daryl - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I've read this book twice in about 4 days and I am ready to read again. The insight in this book is really great. I always wanted to write copy but didn't know where to turn until I came across Gary halbert and his recommendations. This book will not teach you how to write ads, instead it provides much more valuable insights. It will teach how to train your brain to write better copy. It will show you how to view advertising differently in a more effective way.

If you want knowledge and ways to get better at copywriting then this book is a MUST.
2 of 2 people found the following review helpful
5.0 out of 5 stars Flawless and timeless. 21 December 2016
By Cezary - Published on Amazon.com
Format: Kindle Edition Verified Purchase
The only flaw I could think of is the slightly archaic wording at times. But the insights are so clear and simple, it's still an easier read than most other business related books.

It's more like a bible for entrepreneurs. A much needed reality check against today's ridiculous "industry standards" and advertising scams. (Like "branding", "PR", "exposure" and other nonsense advertising/marketing activities).

If you're an entrepreneur or marketer or copywriter, then not having heard of Claud Hopkins is like being an investor and... having never heard or Warren Buffett. (Or, like being a Science fiction expert and not having heard of Star Wars). Embarrassing at best.

If you're looking for reliable business partners, ask them if they've read this book. (Be suspicious if they haven't). And ask them what they think. (Be suspicious if they weren't amazed).
78 of 82 people found the following review helpful
1.0 out of 5 stars Why the editors of this edition are illiterate... 15 August 2011
By D. Long - Published on Amazon.com
Format: Paperback Verified Purchase
Scientific advertising is a wonderful book and Claude Hopkins is a genius. He lays down the basis for direct mail advertising. His text is clear, insightful and still applicable in the Internet age...

That said, I would advise people NOT to buy this edition of the book.

It's full of typos, spelling errors and incomplete sentences. The publishers (really simple media) are obviously just a bunch of amateurs taking advantage of the fact that this masterpiece is in the public domain.

Spend your hard-earned cash on a decent used copy of Scientific Advertising instead of buying this unprofessional edition....
5.0 out of 5 stars Love Science 26 March 2017
By drazz52 - Published on Amazon.com
Format: Paperback Verified Purchase
Great read
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