- Reading level: 16+ years
- Paperback: 262 pages
- Publisher: Notion Press; First edition (12 December 2018)
- Language: English
- ISBN-10: 1684661633
- ISBN-13: 978-1684661633
- Product Dimensions: 15.2 x 1.5 x 22.9 cm
- Average Customer Review: 29 customer reviews
- Amazon Bestsellers Rank: #32,029 in Books (See Top 100 in Books)
Scale Smart Paperback – 12 Dec 2018
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About the Author
Anirudh Narayan is a growth specialist that has helped over 1000 aspiring entrepreneurs and 50 start-ups in US, Latin America, Africa and Asia with launching their idea, reaching product-market fit and scale.
His core specialties lie in user acquisition, funnel optimization, growth hacking and business development. Anirudh' s previous experiences involve Growth at Rocket Internet, Shutter stock, Lean Start-up Machine as well as mentoring at accelerators like Numa. He has also taught digital marketing with SimpliLearn and Upgrade.
Anirudh currently helps entrepreneurs launch and scale their business through boot camps, courses, consulting services and products with his platform growthspartan.com. He was recently featured among the Top 500 Growth Hackers in the world.
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The book ‘SCALE SMART’ has come out as a much needed practical guidance book for potential entrepreneurs and marketers. It brings knowledge of top level management practices, their achievements and the success story of mind blowing growth hacks in the present day Indian corporate scenario.
It is a well researched, adequately detailed book on marketing and growth strategy. Most importantly it can be used as a start-up manual or an actionable handbook. An enjoyable reading, it is a MUST HAVE MUST READ book
Here's what I took away: When the all present feeling is that India is a rising superpower and one of the fastest growing economies, literature on problems specific to this industry are close to non-existent.
This book lays out a roadmap. I actually don't read this book at one go, but rather I keep coming back to it as i find a different view point each time I come back to it.
This is a book you'll want to dog-ear mark a lot!!!
It goes straight to the point and shares online/offline channel strategies in a startup growth framework, all of that illustrated with pragmatic examples and case studies.
Anirudh curates fascinating startup stories and interviews inspiring founder in a growth guide for entrepreneurs and marketers looking for scale. It's not just a recital of the best sales and growth tips, Scale Smart offers extensive channel analysis and helps us navigate through the does and don'ts of 30+ channels and strategies supported by dozens of case studies.
Every chapter is packed with priceless resources about online presence and selling products in a digital world.
Great read (and re-read) for both new and expert marketers.
An entrepreneur realises the importance of reading books. But there are way too many and hard to find the right one which is worth time invested. This book is the best investment one can make.
What I love..
1. Thoroughly researched
2. Actionable process on what to do
3. Frame work on how to do
If you’re like me and have dabbled with marketing for a bit and have even won 1000 customers you still haven’t exactly figured things apart from what you’ve tried. This book removes the clutter and gives you objective, actionable and measurable steps.
Trust be it’ll become your go to guide
The book is well divided that you don't need to go from start to finish. Open any page, you see a small and quick chapter that offers crystal lessons to take back home. Highly recommended!
Being an entrepreneur, I prefer this book, all above any book as each social media tool is described in proper manner, with how to use policy framework which helps us to understand much better.