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SIGNS, SYMBOLS and MARKETING EFFECTIVENESS : A Beginner's Guide to Semiotics for Marketing Paperback – 1 January 2017

by Hamsini Shivakumar (Author), Pranab Bobo Dutta (Author)
5.0 out of 5 stars 3 ratings
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Previous page
  1. Print length
    144 pages
  2. Language
    English
  3. Publisher
    Notion Press
  4. Publication date
    1 January 2017
  5. Dimensions
    20.3 x 25.4 x 4.7 cm
  6. ISBN-10
    1946869511
  7. ISBN-13
    978-1946869517
  8. See all details
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Product details

  • Publisher ‏ : ‎ Notion Press; 1st edition (1 January 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 144 pages
  • ISBN-10 ‏ : ‎ 1946869511
  • ISBN-13 ‏ : ‎ 978-1946869517
  • Item Weight ‏ : ‎ 360 g
  • Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
  • Country of Origin ‏ : ‎ India
  • Customer Reviews:
    5.0 out of 5 stars 3 ratings

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Tanvi Gupta
5.0 out of 5 stars A marketer's first book on Semiotics
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5.0 out of 5 stars Wonderful illustrations bring alive the concept of semiotics making it ...
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