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SPIN Selling Hardcover – 16 Jul 1988

5.0 out of 5 stars 4 customer reviews

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Product description

From the Back Cover

"This book should be essential reading for everyone involved in selling or managing the sales function -- a welcome, well-researched treatise on selling"
--Journal of Marketing Management

"The first book to specifically examine the major sale -- the high value product or service -- by researching the successful sales calls as they happen in the field."
--Industry & Commerce

"This book is the result of over $1 million of extensive and painstaking research. It breaks new ground and cannot be ignored by anyone who is committed to selling as a profession."
--Sales Techniques

"The revolutionary findings, published here for the first time, will overturn a whole collection of hitherto accepted assumptions. The book also provides a set of simple and practical techniques (known as SPIN) which have already been tried in many leading companies, resulting in a dramatic increase in sales."
--Business Executive

"This is an interesting, lively, and readable treatment of the process by which major sales are closed. Like In Search of Excellence, the material has a curiously inspirational quality which is particularly compelling."
--Business Graduate

"Almost anyone could learn something from this book. Essentially,it is about success, and without this, no sales organization can survive. Buy a copy. We are sure you will find it invaluable."
--Sales and Marketing Management

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Product details

  • Hardcover: 197 pages
  • Publisher: McGraw Hill Education (16 July 1988)
  • Language: English
  • ISBN-10: 0070511136
  • ISBN-13: 978-0070511132
  • Product Dimensions: 15.7 x 2 x 23.6 cm
  • Average Customer Review: 5.0 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #57,692 in Books (See Top 100 in Books)
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Customer reviews

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Top customer reviews

1 April 2015
Format: HardcoverVerified Purchase
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18 April 2015
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4 February 2015
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.4 out of 5 stars 349 reviews
J. Hale
5.0 out of 5 starsA book you can actually put into action
9 September 2015 - Published on Amazon.com
Format: HardcoverVerified Purchase
28 people found this helpful.
Jeremey Donovan
5.0 out of 5 starsOutstanding Sales Framework!
10 April 2015 - Published on Amazon.com
Format: HardcoverVerified Purchase
34 people found this helpful.
Rob S
5.0 out of 5 starsBest Selling Book Out There!
11 October 2014 - Published on Amazon.com
Format: HardcoverVerified Purchase
10 people found this helpful.

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