Matthew Capala provides something different and necessary: an overview of the SEO essentials suitable for any reader, even those without a strong technical background.
***** Dorie Clark, HBR Writer and Author of “Stand Out” (Portfolio)
There are a multitude of resources available to inform marketers and business owners of how to stay up to date with online marketing, but one that’s well worth reading is “SEO Like I’m 5” by Matthew Capala.
***** Brian Honigman on THE HUFFINGTON POST
Matthew's book got me to act, and if you read it, you will certainly start acting. I know “SEO Like I’m 5” is one of those books I will be reading daily, a page here, another page there.
***** Claudia Azula Altucher, Author of “Become an Idea Machine”
***** Top 10 SEO Books to Read in 2016
“SEO Like I'm 5” is written in a way that is accessible to anyone who is curious about how SEO really works without spending a lot of time on theory.
***** Linda Gharib, SVP, Digital Marketing at Citigroup
While SEO has gotten harder than ever, Matt explains it in a way that will help you get in the game with a winning playbook.
***** Michael King, Founder of iPullRank
Make no mistake; this is no ‘SEO for dummies.’
Rather, ‘SEO Like I’m 5’ is the ultimate beginner’s training system for forward-thinking businesses and entrepreneurs that will get you found on Google, Bing, social media, and blogs.
You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks.
In addition to taking you through the strategic process of building and optimizing your online presence, “SEO Like I’m 5” features hundreds of free tools, ‘under-the-hood’ hacks, case studies, and actionable tips.
Lastly, to help you put your new knowledge into action, we’ve included five SEO templates to jumpstart your SEO efforts. These templates will let you gather enough data to prioritize efforts and develop a strategic online visibility action plan. They will also help you audit your site, develop effective content, prospect bloggers, and track your progress.
Why Read this Book?
There is an overload of information on the topic of SEO, much of it misguided or outdated, coming from self-proclaimed gurus.
Contrary to common knowledge, the ‘art of SEO’ is not defined by your ability to write code or hack Google’s algorithm. The truth is that today, online success has more to do with your ability to create amazing content, establish a strong social media presence, and build relationships with bloggers than writing lines of code or stuffing keywords into your meta data.
‘SEO Like I’m 5’ takes you through an action-oriented, workshop-style, pain-free process to plan, build, and optimize your online presence, including:
– Where to start your SEO efforts
– Which free platforms and tools to use
– How to build a search-friendly website
– How to improve your website technical performance
– How to build a killer content strategy
– How to become a “rock star” blogger
– How to find “golden nugget” keyword opportunities
– How to attract backlinks to your content
– How to build relationships with bloggers and influencers
– How to build a winning social media strategy
– How to make money online
Who is this Book for?
– Entrepreneurs and startups
– Bloggers and content creators
– Small business owners
– Marketing professionals
– Students and faculty
– Authors, artists, and celebrities
– PR professionals and communicators
The cool thing about ‘SEO Like I’m 5’ is that it offers more than just text. It comes with hundreds of screenshots and step-by-step instructions you can actually use while reading it. My hope is that you will find the book entertaining as well.