100% PP 100%25%20PP
   375.00 +    80.00 Delivery charge
  • M.R.P.:    599.00
  • You Save:    224.00 (37%)
  • Inclusive of all taxes

Pay on Delivery (Cash/Card) eligible
What is this?
What is Pay on Delivery?
Pay on Delivery (POD) includes Cash on Delivery (COD) as well as Debit card / Credit card / Net banking payments at your doorstep.
Only 1 left in stock.
Sold by Used like new books (1.0 out of 5 stars | 2 ratings) and Delivered by Amazon.
Other Sellers on Amazon
Add to Cart
   150.00 Delivery charge
List & Earn Rs.250* extra. Available in Bangalore, Mumbai, Chennai, Hyderabad. Sell on Local Finds.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more.
See this image

The Rural Marketing Book (Text and Practice) Paperback – 4 Jul 2005

See all 4 formats and editions Hide other formats and editions
New from
Paperback, 4 Jul 2005

Minimum 50% off: Prime offers

Prime offers on books

click to open popover

Special offers and product promotions

  • Prime exclusive offer: Get 10% back. Load Amazon Pay balance of Rs.1000 or more and get 10% back up to a maximum of Rs.300 per customer. Offer valid from July 16th 12pm to July 17th.  ADD BALANCE NOW Here's how (terms and conditions apply)
  • 10% Instant Discount upto Rs. 1,750 with HDFC Cards for Prime members. Savings of upto Rs. 10,000 for purchases above Rs. 50,000 Here's how (terms and conditions apply)

Frequently bought together

  • The Rural Marketing Book (Text and Practice)
  • +
  • Rural Marketing: Text and Cases, 2e
Total price:   770.00
Buy the selected items together

Description for The Rural Marketing Book (Text and Practice)

Rural markets throw open a lucrative challenge to the Indian marketer. Can you afford to miss a Rs. 1.23 lakh crore marketing opportunity? The highly acclaimed book on the hottest sector The Rural Marketing Book is replete with critical information and has a profusion of Practical Caselets, 100 practical caselets, 50 latest data tables At a time when it has become imperative for products and services to make a beeline for rural markets, the book illustrates the trend with focus on Project Shakti, echoupal, a large format retail stores and more. Accompanying VCD includes six films on Project Shakti, echoupal, overview of rural markets, haats/shandies, HP rasoi Ghar and ShriRam Finance. About The Author: Pradeep Kashyap worked for 17 years with EXIDE, MICO and Denso India before starting MART, a specialist rural marketing and development consultancy. He started the highly successful Gramshree melas of rural products. He was a member of PMO and CM committees on rural development and is Currently a World Bank and an UN consultant. He is the recipient of the Jamna Lal Bajaj Award. Siddhartha Raut has 3 years experience in Communication in various fields along with Strategic Business Communication consultancy. He has worked on USAID programs, UNICEF, GOI program on NIRODH. Since 1992 he is adjunct faculty in many Bschools. Table of Contents Chapter 1: The Call Of Rural India Chapter 2: Rural Markiting Environment Chapter 3: The Rural Economy: The Reality Check Chapter 4: The Rural Consumer Behavior Chapter 5: Rural Market Research Chapter 6: Targeting, Segmenting And Positioning Chapter 7: Product Strategy Chapter 8: Pricing Strategy Chapter 9: Distribution Strategy Chapter 10: Comu

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter mobile phone number.

Product details

  • Paperback
  • Publisher: Dreamtech Press (4 July 2005)
  • Language: English
  • ISBN-10: 8177225588
  • ISBN-13: 978-8177225587
  • Package Dimensions: 26.2 x 20.1 x 1.8 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #4,40,632 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

Customer reviews

There are no customer reviews yet.
Share your thoughts with other customers

Where's My Stuff?

Delivery and Returns

Need Help?