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The Rural Marketing Book (Text and Practice) Paperback – 4 Jul 2005


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Description for The Rural Marketing Book (Text and Practice)

Rural markets throw open a lucrative challenge to the Indian marketer. Can you afford to miss a Rs. 1.23 lakh crore marketing opportunity? The highly acclaimed book on the hottest sector The Rural Marketing Book is replete with critical information and has a profusion of Practical Caselets, 100 practical caselets, 50 latest data tables At a time when it has become imperative for products and services to make a beeline for rural markets, the book illustrates the trend with focus on Project Shakti, echoupal, a large format retail stores and more. Accompanying VCD includes six films on Project Shakti, echoupal, overview of rural markets, haats/shandies, HP rasoi Ghar and ShriRam Finance. About The Author: Pradeep Kashyap worked for 17 years with EXIDE, MICO and Denso India before starting MART, a specialist rural marketing and development consultancy. He started the highly successful Gramshree melas of rural products. He was a member of PMO and CM committees on rural development and is Currently a World Bank and an UN consultant. He is the recipient of the Jamna Lal Bajaj Award. Siddhartha Raut has 3 years experience in Communication in various fields along with Strategic Business Communication consultancy. He has worked on USAID programs, UNICEF, GOI program on NIRODH. Since 1992 he is adjunct faculty in many Bschools. Table of Contents Chapter 1: The Call Of Rural India Chapter 2: Rural Markiting Environment Chapter 3: The Rural Economy: The Reality Check Chapter 4: The Rural Consumer Behavior Chapter 5: Rural Market Research Chapter 6: Targeting, Segmenting And Positioning Chapter 7: Product Strategy Chapter 8: Pricing Strategy Chapter 9: Distribution Strategy Chapter 10: Comu

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Product details

  • Paperback
  • Publisher: Dreamtech Press (4 July 2005)
  • Language: English
  • ISBN-10: 8177225588
  • ISBN-13: 978-8177225587
  • Package Dimensions: 26.2 x 20.1 x 1.8 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #4,40,632 in Books (See Top 100 in Books)
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