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The Rule of Three: Surviving and Thriving in Competitive Markets Paperback – 1 May 2010
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- Print length288 pages
- LanguageEnglish
- PublisherFree Press
- Publication date1 May 2010
- Dimensions15.24 x 1.78 x 22.86 cm
- ISBN-101439172935
- ISBN-13978-1439172933
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About the Author
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Product details
- Publisher : Free Press; Illustrated edition (1 May 2010)
- Language : English
- Paperback : 288 pages
- ISBN-10 : 1439172935
- ISBN-13 : 978-1439172933
- Item Weight : 355 g
- Dimensions : 15.24 x 1.78 x 22.86 cm
- Country of Origin : India
- Best Sellers Rank: #199,374 in Books (See Top 100 in Books)
- #120 in Free Enterprise
- #324 in Theory & Philosophy
- #11,896 in Analysis & Strategy
- Customer Reviews:
About the authors
Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. Earlier, he has worked at the University of Southern California, the University of Illinois, Columbia University and Massachusetts Institute of Technology. He is well-known for his scholarly contributions in the study of consumer behaviour, relationship marketing, competitive strategy, and geopolitical analysis.
Professor Sheth has worked for numerous industries and companies in the US, Europe and Asia, both as an Advisor and as a Seminar Leader. In 2004, he was awarded both the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award, the two highest awards given by the American Marketing Association. Among the other awards that he has received are the Outstanding Marketing Educator award (1989) by the Academy of Marketing Science, the Outstanding Educator Award (1991, 1999) by the Sales and Marketing Executives International (SMEI), the P. D. Converse Award (1992) by the American Marketing Association, and the RHR International Award (2006) for Outstanding Consultant by the American Psychological Association (APA) Division 13 (Consulting Psychology). In 2007, he was conferred an Honorary Doctorate by Thiel College in Pennsylvania, USA. A prolific author, in 2000, Professor Sheth, along with Andrew Sobel, published Clients for Life, a bestseller. His book, The Rule of Three (2002), co-authored with Rajendra S. Sisodia, altered the current notions on competition in business. His book Firms of Endearment was selected as one of the top ten business books on Leadership in 2007.
Raj Sisodia is FEMSA Distinguished University Professor of Conscious Enterprise and Chairman of the Conscious Enterprise Center at Tecnologico de Monterrey in Mexico. He is Co-Founder and Chairman Emeritus of Conscious Capitalism Inc. He has a Ph. D. in Business from Columbia University. Raj is co-author of the New York Times bestseller Conscious Capitalism: Liberating the Heroic Spirit of Business (2013) and Wall Street Journal bestseller Everybody Matters (2015). He was named one of “Ten Outstanding Trailblazers of 2010” by Good Business International, and one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America for 2010 and 2011. Raj received an honorary doctorate from Johnson & Wales University in 2016 and the Business Luminary Award from Halcyon in 2021. He has served on the boards of Mastek and The Container Store.
Raj has published sixteen books, including Firms of Endearment: How World Class Companies Profit from Passion and Purpose, which was named a top business book of 2007 by Amazon.com. His most recent books are Awaken: The Journey to Purpose, Inner Peace & Healing; The Healing Organization: Awakening the Conscience of Business to Help Save the World; and The Global Rule of Three: Competing with Conscious Strategy. Raj has consulted with and taught at numerous companies, including AT&T, Verizon, LG, DPDHL, POSCO, Kraft Foods, Whole Foods Market, Tata, Tesoro, Siemens, Sprint, Volvo, IBM, Walmart, McDonalds and Southern California Edison.
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