- Paperback: 288 pages
- Publisher: Free Press (1 May 2010)
- Language: English
- ISBN-10: 1439172935
- ISBN-13: 978-1439172933
- Product Dimensions: 15.2 x 1.8 x 22.9 cm
- Average Customer Review: 1 customer review
- Amazon Bestsellers Rank: #1,66,159 in Books (See Top 100 in Books)
The Rule of Three: Surviving and Thriving in Competitive Markets Paperback – 1 May 2010
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George Fisher Retired Chairman & CEO, Eastman Kodak Company The authors bring together an impressive wealth of corporate market histories to present a valuable framework for thinking through corporate strategy. Identifying where a company is in this framework and laying one's strategies against the suggested rules for that position provides an extremely valuable, thought-provoking, and prescriptive tool for strategy development. If you can't clearly say that you are headed to be one of the three dominant generalist survivors in a market, or a strong product or market niche player, you will probably be in harm's way. Wherever you are, "The Rule of Three" will help you walk through the minefields and around the ditch. Stan Davis author of "Blur" and "Lessons from the Future" These two know what they're talking about. This is not about a business fad. With a deceptively simple principle, "The Rule of Three" richly explains the evolution of industry structures and the appropriate strategic responses. It's built on solid research and powerful insight. I found myself underlining gems on every other page. Whether your company is a full-line generalist or a niche specialist, and especially if it is in the endangered middle, this book is a thoughtful and solid guide for everyone who intends to stay in business for a long time. Professor Jeffrey Sonnenfeld author of "The Hero's Farewell, " Associate Dean, Yale School of Management Sheth and Sisodia present original research and analysis that reveal a Nobel-prize-quality realization of how mature markets work. No corporate leaders can wisely guide their enterprises through the turbulence of contemporary competitive markets without this book as their navigational map. Philip Kotler Northwestern University, Kellogg School of Management Sheth and Sisodia have written one of the most provocative and original business books to come out in years. Whether your company functions in your industry as a generalist, a specialist, or is stuck in a ditch, you will find a catalog of strategies for surviving, reviving, or prospering. Dr. William Davidson CEO, MESA Research Every decade or two, a breakthrough book appears to shed light on business dynamics and show leaders a superior way to create value. This is that book. Read it sooner, rather than later.
About the Author
Jagdish Sheth, Ph.D., teaches at the Goizueta Business School of Emory University, where he is the Charles H. Kellstadt Professor of market strategy. He has been a strategy adviser to many prominent companies for over thirty years, including AT&T, Bell South, Cox Communications, Ford, General Motors, Motorola, Nortel, Texas Instruments, Whirlpool, Young & Rubicam, and dozens of other major organizations. Dr. Sheth serves as corporate director of Norstan, PacWest, and Wipro. He is the co-author of Clients for Life, and author of several other books. He is internationally known for his intellectual insight in the areas of market strategies, global competition, strategic thinking, and customer relationship management. He is the founder of the Center for Telecommunications Management at the University of Southern California and the Center for Relationship Management at Emory University. Dr. Sheth is a Fellow of the American Psychological Association, and a Distinguished Fellow of the Academy of Marketing Science and the International Engineering Consortium. He lives in Atlanta, Georgia.See all Product description
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Top customer reviews
Most helpful customer reviews on Amazon.com
The book's key thesis is that mature markets with three big companies are the most profitable. Two big companies are no good because they will not be innovative. Four big companies are not good because they will not have big enough scale economies. The number 3 is supposed to rule in all industries.
The evidence in the book is qualitative case studies and the book is written in a very informal management style. I would have liked much more rigour, but at least the ideas in the book have largely been validated by a more robust study. In some cases the book is straightout annoying because everything is shoehorned into fitting their rule of three. The book is also annoying because the authors' fact checking is so poor. There was no Nordic Telecom driving the GSM standard. William Hill and Ladbrokes are not publishing houses. They are betting houses. So many detailed facts are wrong. Such sloppiness is not acceptable.
The chapter on the strategy of #1, #2, and #3 is especially well written and interesting. The chapter on the strategy of niche players is poor. The final chapter on disruption is an afterthought and very poor.
Three stars because I think the authors are onto something. Reduction in points for shoehorning and getting so many facts wrong. Recommended if you read a lot in the area.
The reason most CEO's would benefit from reading it is that the book does a good job of summing up what is happening to the markets of industries that are maturing and consolidating. THe authors not only explain this phenomenon but prescribe helpful advice for wherever you find yourself in a consolidating industry. It was worth my time.