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The Rule of Three: Surviving and Thriving in Competitive Markets Paperback – 1 May 2010

4.3 4.3 out of 5 stars 11 ratings

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About the Author

Jagdish Sheth, Ph.D., teaches at the Goizueta Business School of Emory University, where he is the Charles H. Kellstadt Professor of market strategy. He has been a strategy adviser to many prominent companies for over thirty years, including AT&T, Bell South, Cox Communications, Ford, General Motors, Motorola, Nortel, Texas Instruments, Whirlpool, Young & Rubicam, and dozens of other major organizations. Dr. Sheth serves as corporate director of Norstan, PacWest, and Wipro. He is the co-author of Clients for Life, and author of several other books. He is internationally known for his intellectual insight in the areas of market strategies, global competition, strategic thinking, and customer relationship management. He is the founder of the Center for Telecommunications Management at the University of Southern California and the Center for Relationship Management at Emory University. Dr. Sheth is a Fellow of the American Psychological Association, and a Distinguished Fellow of the Academy of Marketing Science and the International Engineering Consortium. He lives in Atlanta, Georgia.

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Product details

  • Publisher ‏ : ‎ Free Press; Illustrated edition (1 May 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1439172935
  • ISBN-13 ‏ : ‎ 978-1439172933
  • Item Weight ‏ : ‎ 355 g
  • Dimensions ‏ : ‎ 15.24 x 1.78 x 22.86 cm
  • Country of Origin ‏ : ‎ India
  • Customer Reviews:
    4.3 4.3 out of 5 stars 11 ratings

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Customer reviews

4.3 out of 5 stars
4.3 out of 5
11 global ratings
5 star
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4 star
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3 star 0% (0%) 0%
2 star
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Top reviews from India

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Reviewed in India 🇮🇳 on 20 July 2015
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Ken Wong
5.0 out of 5 stars Five Stars
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Luiz Felipe Vallandro
5.0 out of 5 stars Very good. I recommend!
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