Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter mobile phone number.

Digital List Price:    732.00
Kindle Price:    431.88

Save    300.12 (41%)

includes free wireless delivery via Amazon Whispernet

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

The Rule of Three: Surviving and Thriving in Competitive Markets by [Sheth, Jagdish, Sisodia, Rajendra]
Kindle App Ad

The Rule of Three: Surviving and Thriving in Competitive Markets Kindle Edition

5.0 out of 5 stars 1 customer review

See all 3 formats and editions Hide other formats and editions
New from
Kindle Edition

Length: 288 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

Learn more about purchasing Kindle eBooks

Customers can now buy over 3 million Kindle books on Amazon.in with Indian credit/debit cards, net banking and Amazon.in Gift cards. > Learn More

Product description

Amazon.com Review

The Rule of Three, by Jagdish Sheth and Rajendra Sisodia, offers an innovative take on corporate development that could help leaders put their own operations into a new context that improves competitive strategies and boosts market performance. Sheth and Sisodia, consultants and marketing professors, base it on their contention that just three major players ultimately emerge in all markets--such as ExxonMobil, Texaco, and Chevron in petroleum, and Gerber, Beech-Nut, and Heinz in baby foods. These giant "full-line generalists" are eventually surrounded by smaller "specialists" who successfully concentrate on niche products (such as high-end audio gear) or niche markets (like fashions for professional women), along with midsized "ditch-dwellers" who struggle to reach an audience in between (like second-tier airlines that compete with goliaths on price and regionals on service). The authors examine this pattern of market evolution and the "radical disruption" that can occur when technology or regulation changes or a new entry "succeeds in altering the rules" (as Starbucks did by sneaking up on coffee's Big Three). Appendices present helpful examples of the way this has shaken out in various industries. --Howard Rothman

From Booklist

Although this is the second book coauthored by Sheth and Sisodia, Sheth has written or coauthored many previous books dealing with marketing. The rule in their book is a Darwinian theory of sorts applied to business, stating that "natural competitive market structures evolve by an analogous selection process that favors the strongest and most efficient companies." The forces playing a role in the theoretical application are industry consolidation, government intervention, the establishment of de facto standards, and shared infrastructure. To study and analyze a particular market and the forces affecting it, the authors look to the three largest companies in that market. The companies can be divided into "generalist," with multiple brands that can perform on a global level, and "specialist," with a single brand. The breakdown of the theory into specifics, market snapshots, and notes, all based on the thorough research and expertise of the authors, makes this a good guide for business leaders, analysts, and students, as well as colleagues in advertising and marketing firms. Eileen Hardy
Copyright © American Library Association. All rights reserved

Product details

  • Format: Kindle Edition
  • File Size: 2055 KB
  • Print Length: 288 pages
  • Publisher: Free Press (14 May 2002)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B002OK2OEY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #2,18,593 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?

Customer reviews

5.0 out of 5 stars
Share your thoughts with other customers
See all 1 customer reviews

Top customer reviews

20 July 2015
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you? Report abuse

Most helpful customer reviews on Amazon.com

Amazon.com: 3.5 out of 5 stars 11 reviews
3.0 out of 5 starsSimple but powerful conclusion for fairly mature industries
11 February 2013 - Published on Amazon.com
Verified Purchase
One person found this helpful.
Wayne Lynn
4.0 out of 5 starsCEO's need to read this
2 November 2012 - Published on Amazon.com
Verified Purchase
2.0 out of 5 starsTwo Stars
10 June 2016 - Published on Amazon.com
Verified Purchase
Luiz Felipe Vallandro
5.0 out of 5 starsVery good. I recommend!
5 September 2013 - Published on Amazon.com
Format: Paperback|Verified Purchase
2.0 out of 5 starsNot Compelling
14 September 2013 - Published on Amazon.com
Format: Paperback|Verified Purchase
One person found this helpful.
click to open popover

Where's My Stuff?

Delivery and Returns

Need Help?