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The Robert Collier Letter Book by [Collier, Robert]

The Robert Collier Letter Book Kindle Edition

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Length: 466 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

Product description

Product Description

This is not a textbook, calculated to show the beginner how to take his pen
or typewriter in hand and indite a masterly epistle to some fancied customer.
It is for the business man who already knows the theory of letter writing but
is looking for more effective ways of putting it into practice.
It covers all the necessary rules, of course, but it does this informally.
Primarily, it is the log book of a long and varied experience.
It shows successful ways of selling all manner of products, from coal and
coke right on down to socks and dresses. But through all the differences in
products and appeals, runs this one connecting thread—that while products
and reasons for buying may vary, human nature remains much the same; that
familiarity with the thing you are selling is an advantage, but the one
essential without which success is impossible in selling, by mail or selling in
person, is a thorough understanding of human reactions.

About the Author

The author of over a dozen books, Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher.

Product details

  • Format: Kindle Edition
  • File Size: 3631 KB
  • Print Length: 466 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B00TNSWS46
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,69,714 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on 3.8 out of 5 stars 68 reviews
N's Gadget Reviews
5.0 out of 5 starsThe only book on copywriting you need - seriously.
29 January 2014 - Published on
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35 people found this helpful.
5.0 out of 5 stars"Hey mac, yer wife just had tripplets"... and why you should slap all those "English Ph.D" reviewers complaining about typos...
16 November 2015 - Published on
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10 people found this helpful.
Andrew Smith
4.0 out of 5 starsThe offer is much more important than the copy!
3 March 2017 - Published on
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3 people found this helpful.
Christopher J.
1.0 out of 5 starsRead This Review Before Purchasing!
18 April 2017 - Published on
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8 people found this helpful.
M. J. Williquette
4.0 out of 5 starsGood ideas ... but cuts into the thought process with its formatting...
18 July 2017 - Published on
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One person found this helpful.
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