- Audio CD
- Publisher: Brilliance Audio; Unabridged edition (5 November 2013)
- Language: English
- ISBN-10: 1469220644
- ISBN-13: 978-1469220642
- Product Dimensions: 12.7 x 1.9 x 14 cm
- Average Customer Review: 4 customer reviews
- Amazon Bestsellers Rank: #7,84,185 in Books (See Top 100 in Books)
Reverse Innovation: Create Far from Home, Win Everywhere Audio CD – Audiobook, CD, Unabridged
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Description for Reverse Innovation: Create Far from Home, Win Everywhere
About the Author
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College, and the first Professor-in-Residence and Chief Innovation Consultant at General Electric. He ranked third in the recent Thinkers 50 list of the greatest management thinkers in the world.
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Top customer reviews
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GE, for instance, has developed new products in China and India.
Enjoyed it and informative.
It is not for business in India, it is for survival and growth in the global market.
As it is released 3 years ago, I’ve heard of the stories at several occasions.
Actually, “Reverse Innovation” is frequently talked.
But, this book can be referred usefully as a textbook.
For instance, the levels of status are defined as follows.
Level 1 thoughts: Only developed country matters as market
Level 2 thoughts: You should sell the rich country product at the very top market of developing country
Level 3 thoughts: You should customize the rich country products for developing market.
Level 4 thoughts: As developing market has new requirements, you should design your products from scratch.
Level 5 thoughts: Global matters, not local.
This book explores lessons learned from grassroots innovation movements in India and other developing countries.
Most helpful customer reviews on Amazon.com
There are common (and meaningful) themes in all four of these authors' books on innovation, yet each book brings its own special gift to the reader. Having read a number of books that take highly superficial approaches to innovation, I appreciate that Govindarajan and Trimble get at root causes of problems and then--equally important--put forth strong practical frameworks for comprehensive and systemic solutions.
"Gifts" in this book are the excellent questions for reflection at the end of each chapter and the valuable stories about reverse innovation, which are rich with examples and meaningful takeaways. Still other gifts are the appendixes in this book and those in The Other Side of Innovation. By the time I got to the end of each of these books, I was so filled with new information that I was tempted to stop at the Appendixes. However, I'm thankful that I resisted the urge, and I encourage other readers to fight that temptation as well. There are many pearls of wisdom summarized in Appendix A (which has toolkits for practical application) and in Appendix B (which provides details about research and also contains provocative questions).
This book is a must read for anyone who wants to understand the challenges inherent in the next wave of doing business globally. I highly recommend it!
The book primarily originated from the Harvard Business Review's October, 2009, article, "How GE is disrupting itself", and also covers the many insights and ideas that authors had pen down on HBR's blog platform on the same topic. The most influencing among them were the posts on $300 house project that has generated a great deal of debate in academic circles and international press. It is important to mention here that the reverse innovation idea presented in the article considered by Harvard Business Review among the most influencing management ideas of the millennium [...]
This book inform the readers that to be successful in emerging markets multinational companies need a shift in their thinking and an escape from all previous knowledge. Emerging markets customer cannot be approached and served the same way as of the developed markets. The main reason for this is the huge income gap between both markets. Contrary to developed markets, the main customers in emerging markets are the people who either belong to the bottom of the pyramid, lower middle class or upper middle class. To capture these markets companies should innovate their products in a way that best serve the local need and also competitive when it comes to price. The knowledge gained through such innovation can be used to introduce the neoteric products in the developed markets. If the companies wants to enjoy the fruit of growth opportunities in emerging markets and also want to sustain their own progress, this book present the strategy for it.
The book has two sections. The first part covers the theoretical concepts and second consists of case studies. In my humble view, this is the second section of the book that sets it apart from all other books on emerging markets. The deep seated challenges that arise from lose institutional infrastructure have been vividly detailed with the note that the luck only favors the courageous and brave.
In short, this is a worth reading book for all those who are associated with business profession specially a must read for C-class executives, entrepreneurs, corporate managers and academic researchers. Emerging markets offer a wealth of areas for the research, this book points out this glorious fact. Apart from all this is a beautiful addition to one's personal business book library.
FBE- UAE University, UAE.