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Principles of Marketing (For Delhi University, Sem. III) Paperback – 2014
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About the Author
J P Mahajan is currently working as an Associate Professor of Commerce at Kirori Mal College, University of Delhi. Being a topper in MCom Examination from Delhi School of Economics, University of Delhi, he was awarded the 'Jai Narayan Vaish Prize for the year 1973.' He has been a Visiting Faculty to the Department of Computer Science, University of Delhi besides being associated with the National Council of Educational Research and Training (NCERT) and Indira Gandhi National Open University (IGNOU). Key areas of his interest are Marketing, Human Resource Management and General Management. During a teaching career, spanning over four decades, he has authored several books on General Management, Business Organisation, Marketing Management, Human Resource Management and Business Entrepreneurship.
Dr Anupama Mahajan, Associate Professor of Commerce at Bharati College, University of Delhi, has been into the teaching profession for the past eighteen years. Her areas of interest are Marketing Ethics, Business Ethics, Management and Advertising. She has done her PhD from the Department of Commerce, Delhi School of Economics to which she has been associated as a visiting faculty. She has presented papers at various national and international conferences and her articles have also been published in journals of repute. She has also been a resource person/teacher trainer in workshops conducted by NCERT, SCERT and DIET on a regular basis.
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