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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Paperback – 27 Apr 2010
|Paperback, 27 Apr 2010||
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“This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!” (Nassim Nicholas Taleb, New York Times bestselling author of The Black Swan: The Impact of the Highly Improbable)
“Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on.” (New York Times Book Review)
“Surprisingly entertaining. . . . Easy to read. . . . Ariely’s book makes economics and the strange happenings of the human mind fun.” (USA Today)
“A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray.” (Time magazine)
“In creative ways, author Dan Ariely puts rationality to the test. . . . New experiments and optimistic ideas tumble out of him, like water from a fountain.” (Boston Globe)
“An entertaining tour of the many ways people act against their best interests, drawing on Ariely’s own ingeniously designed experiments. . . . Personal and accessible.” (BusinessWeek)
“Ariely’s book addresses some weighty issues . . . with an unexpected dash of humor.” (Entertainment Weekly)
“Inventive. . . . An accessible account. . . . Ariely is a more than capable storyteller . . . If only more researchers could write like this, the world would be a better place.” (Financial Times)
“Ariely’s intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read.” (Publishers Weekly)
“A taxonomy of financial folly.” (The New Yorker)
From the Back Cover
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.See all Product description
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The book describes how various factors affects our decision making process and lead us to make wrong decision without making us realize about it. It is very well supported by appropriate examples and well designed experiments.
If you are new to the subject, you will find the book surprisingly interesting. For example, how seller set the pricing of two or more nearly related products to make you purchase or select the particular product. Must read.
I first read this book five years ago and my opinion about his works has changed completely.
This book is a good read. It complements his course on Coursera well. The kind of experiments you see will make you fall in love with the fact that we are so irrational. Next time you do something irrational, this book gives you interesting frameworks to understand what you are doing.
I would say it's going to be irrational not to buy this book.
It is great that he has drawn and learnt so many parallels of life experiences from his own although the burns he had been through is terrible.
The example of placebo surgery with same perceived results with those who had in fact undergone real one is the one I found most astonishing!
Aversion to risk, reward ego/thinking, halo effect of brands & presentation all great examples for why we as society consistently exhibit irrational tendencies yet won't consciously recognize or acknowledge it.
It kind of very much proves that almost all of us can be manipulated very easily and we definitely are not as rational as we think we are. There are few nitty gritty things about which II don't agree with Author but I agree its totally worth every single penny you'll pay for it.
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