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Charles Duhigg

The Power of Habit: Why We Do What We Do, and How to Change Paperback – 7 Feb 2013

by Charles Duhigg (Author)

818 customer reviews

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PART OF - 100 leadership & success books to read in a lifetime

It is an inspirational guide that presents information about human nature and its huge potential to transform. The book introduces the reader to several scientific discoveries, explaining neuroscience behind certain habits and how they can be changed. While it is easy for some people to change their habits according to new situations, there are other people as well as organizations that find it very difficult to change.

But with changing times and needs, one must change, be it a person or an organization. The book enlightens the reader about importance of right habits for better living. Besides bringing positive power into mind and soul, good habits are also the reason behind success of various famous personalities.

The book even provides an insight into some of the world’s top companies and renowned personalities. For instance, the book tells about keystone habits of various individuals like Olympic swimmer Michael Phelps, civil rights hero Martin Luther King Jr. and Starbucks CEO Howard Schultz. Even success stories of different organizations, like Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms along with that of the nation's largest hospitals are highlighted in the book.

Through his book, the author Charles Duhigg wants to tell the world how changing certain habits can make a huge difference between success and failure, life and death. The readers shall be enlightened to find that few good habits can be the leading cause of betterment of community, businesses or individual growth.

About the Author:

Working with the New York Times, Charles Duhigg is a journalist and non-fiction author. Charles has authored two books on habits and productivity; both books have been received well in many parts of the world.

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Product description

Review

"In this fascinating book, Charles Duhigg reveals the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how the science of habits can be used to improve willpower? Read this book." (Jonah Lehrer)

"Once you read this book, you’ll never look at yourself, your organisation, or your world quite the same way." (Daniel H. Pink)

"Absolutely fascinating." (Wired)

"This is a first-rate book – based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits." (The Economist)

"Plenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. The Power of Habit is an exception." (Andrew Hill Financial Times)

"Duhigg gives a compelling insight in to the world of subconscious behaviour. This is no homespun remedy, Duhigg's observations have real, scientific gravitas." (Woman & Home)

"In his book The Power of Habit Charles Duhigg approaches the subject of what habits are and how we can ultimately change them. Written in an engaging style, with just the right balance of scientific fact and actual examples..." (The Book Garden Blog)

"Inspiring stuff!" (Counsel)

"The Power of Habit steps sideways into science and brain chemistry to back up its key message: that identifying and implementing keystone habits is the difference between success and failure, whatever your goals. So if you’re a procrastinator, or a sleeper-inner, pick it up – and see how quickly you can morph those habits into habitual success. When you get around to it, obviously." (Stylist)

"This fascinating book by a New York Times journalist explores how people get stuck in a rut and delves into psychological and neuroscientific research to find out what it takes to change our most deeply ingrained habits." (Best Brainy Books of the Decade Guardian)

About the Author

About The Author

Charles Duhigg is an American Pulitzer prize winning staff writer at the New York Times. He studied at Yale and holds an MBA degree from Harvard Business School. Charles is also a frequent contributor to This American Life, NPR, PBS News Hour and the Frontline. He had a keen interest in observing Habits years ago when he worked as a reporter in Iraq.

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Product details

Paperback: 400 pages
Publisher: RHUK (7 February 2013)
Language: English
ISBN-10: 1847946240
ISBN-13: 978-1847946249
Product Dimensions: 12.9 x 2.5 x 19.8 cm
Average Customer Review: 818 customer reviews
Amazon Bestsellers Rank: #172 in Books (See Top 100 in Books)
- #1 in Artificial Intelligence
- #6 in Sciences, Technology & Medicine (Books)
- #11 in Reference (Books)

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818 customer reviews

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Amazon Customer

Absolutely Fascinating

12 May 2018

Format: PaperbackVerified Purchase

Habit is a choice that we deliberately make at some point and then stop thinking about it, but continue doing, often every day. Author in this book examines why some people and organizations struggle to change while others seem to rediscover themselves by building a compelling argument around the power of habits.

This book is divided into three parts. Each part explains a different aspect of why habits exist and how they function.

The examples used in this book are so powerful and relevant that reader will feel a lot of wow moments. This is one of the books which we need to read again and again.

56 people found this helpful

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B A

Phenomenal

25 July 2017

Format: Kindle EditionVerified Purchase

This book is so well written and so engrossing that you'll feel you are reading a thriller. Very throughly researched. I enjoyed every word.

25 people found this helpful

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Kindle Customer

Habits, routines and will power are our strengths..

20 November 2018

Format: Kindle EditionVerified Purchase

A book full of knowledge, interesting case studies on people, habits, companies, society. Getting to the bottom of how our lives are nothing but a series of habits conscious or unconscious ones..best line " will power is not a skill but a muscle which needs consistent strengthening"...concept of small wins, identifying the cues, rewards and altering your existing habits to new habits is very eye opening. Cravings drive habits and how a strong belief behind all of these is the key to success. There are many chapters that amazed me in this book. My favourite case study reads is that of O'Neil, Dungy and Eugene.Abundance of knowledge and years of research on human habits, physiology so beautifully and in a very simplistic way compiled in this great book. Hats off to the writer. Deeply grateful for this wonderful book. Recommended to anyone who craves to get rid of some habits.

9 people found this helpful

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Vivek

Strongly recommend.

17 May 2017

Format: PaperbackVerified Purchase

Great book for everyone looking to understand and become self aware of own habits.Charles Duhigg addresses the power of habit and what we can do to change our habits in life, business, and society.

18 people found this helpful

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Naveen

content is Good....Price is little bit high.

30 October 2018

Verified Purchase

There is another edition of this book (ISBN:978-1847046249). It would be better to buy that edition. I have bought this edition from Global Book Stores. The seller shows the MRP of this book as 1133rupees which is uncommon for paperback editions in india. There is also Another difference between the two editions. That is the caption of the book. While this edition's caption is-"WHY WE DO WHAT WE DO IN LIFE AND BUSINESS" , the caption of the other edition is-"WHY WE DO WHAT WE DO AND HOW TO CHANGE". All these views are from the side of the price of the book. When it comes to content, It is simply outstanding Book.

9 people found this helpful

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Amudala Satyanarayana, Journo, TIRUPATI

A satisfactory book

26 August 2018

Format: Kindle EditionVerified Purchase

The book runs like an academic book or a dissertation. However, the author who chose a complicated topic has succeeded to some extent in making the reader comprehend it.
At some places, the book goes smoothly while at some other places the subject’s thickness gradually grows where you might feel a bit of boring and get distracted. However, overall, it is a good read for the people who read it tolerantly.

8 people found this helpful

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Amazon Customer

Amazing Book!!

9 September 2018

Format: PaperbackVerified Purchase

This book is just so amazing man! I am really thrilled to learn this new knowledge and experiment in my Life. One extra thing I just liked about this book which needs to be mentioned is the writer has put "Notes" section at the end of the book in which he details the real life examples he mentioned in various chapters and from where it has been collected. I believe thats huge amount of work put into and appreciate the efforts. Must read for everyone!!

6 people found this helpful

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Scar

Must Read!!

20 July 2018

Format: PaperbackVerified Purchase

This is a life changing book,no doubt about it.It a must read for anyone and everyone.

The only problem is that i got a defective product.When i reach d middle of the book,i found some pages blank...about 16 pages were blank...scattered here and there through 2 chapters.
Unless u look really carefully and flip through each pages you won't even notice it.So make sure to flip through each page when you buy it.
Happy Reading.

6 people found this helpful

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