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Charles Duhigg

The Power of Habit: Why We Do What We Do, and How to Change Paperback – 7 February 2013

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There's never been a better time to set new habits. This book will change your life. ______________________________ Why do we do develop habits? And how can we change them? We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation. Why can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, and The Power of Habits reveals the secret pressure points that can change a life. From Olympic swimmer Michael Phelps to Martin Luther King Jr., from the CEO of Starbucks to the locker rooms of the NFL, Duhigg explores the incredible results of keystone habits, and how they can make all the difference between billions and millions, failure and success – or even life and death. The Power of Habit makes an exhilarating case: the key to almost any door in life is instilling the right habit. From exercise to weight loss, childrearing to productivity, market disruption to social revolution, and above all success, the right habits can change everything. Habits aren't destiny. They’re science, one which can transform our businesses, our communities, and our lives. ______________________________ 'Plenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. The Power of Habit is an exception.' ANDREW HILL, FINANCIAL TIMES

Print length

400 pages
Language

English
Publisher

RHUK
Publication date

7 February 2013
Dimensions

12.9 x 2.4 x 19.8 cm
ISBN-10

1847946240
ISBN-13

978-1847946249
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Popular Highlights in this book

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First, find a simple and obvious cue. Second, clearly define the rewards.
Highlighted by 11,531 Kindle readers
Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
Highlighted by 10,372 Kindle readers
Belief was the ingredient that made a reworked habit loop into a permanent behavior.
Highlighted by 9,008 Kindle readers

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Review

Sharp, provocative, and useful. -- Jim Collins

Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good. ― Financial Times

Once you read this book, you’ll never look at yourself, your organisation, or your world quite the same way.

Absolutely fascinating. ― Wired

Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change. ― The New York Times Book Review

This is a first-rate book – based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits. ― The Economist

I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg's fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive-and happy. ― The Washington Post

In this fascinating book, Charles Duhigg reveals the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how the science of habits can be used to improve willpower? Read this book.

A fresh examination of how routine behaviours take hold and whether they are susceptible to change . . . The stories that Duhigg has knitted together are all fascinating in their own right, but take on an added dimension when wedded to his examination of habits. ― Associated Press

Duhigg gives a compelling insight in to the world of subconscious behaviour. This is no homespun remedy, Duhigg's observations have real, scientific gravitas. ― Woman & Home

Inspiring stuff! ― Counsel

The Power of Habit steps sideways into science and brain chemistry to back up its key message: that identifying and implementing keystone habits is the difference between success and failure, whatever your goals. So if you’re a procrastinator, or a sleeper-inner, pick it up – and see how quickly you can morph those habits into habitual success. When you get around to it, obviously. ― Stylist

This fascinating book by a New York Times journalist explores how people get stuck in a rut and delves into psychological and neuroscientific research to find out what it takes to change our most deeply ingrained habits. ― Guardian

Cue: see cover. Routine: read book. Reward: fully comprehend the art of manipulation. ― Bloomberg Businessweek

There's been a lot of research over the past several years about how our habits shape us, and this work is beautifully described in the new book The Power of Habit. -- David Brooks ― The New York Times

If Duhigg is right about the nature of habits, which I think he is, then trying to get rid of these bad habits won't work. Instead, what is needed is to teach the managers to identify the cues that lead to these bad habits and rewards, and then learn alternative routines that lead to similar rewards, i.e. business and personal success. ― Forbes

The Power of Habit is chock-full of fascinating anecdotes . . . how an early twentieth century adman turned Pepsodent into the first bestselling toothpaste by creating the habit of brushing daily, how a team of marketing mavens at Procter & Gamble rescued Febreze from the scrapheap of failed products by recognizing that a fresh smell was a fine reward for a cleaning task, how Michael Phelps' coach instilled habits that made him an Olympic champion many times over, and how Tony Dungy turned the Indianapolis Colts into a Super Bowl-winning team. ― Los Angeles Times

In his book The Power of Habit Charles Duhigg approaches the subject of what habits are and how we can ultimately change them. Written in an engaging style, with just the right balance of scientific fact and actual examples... ― The Book Garden Blog

There is a reason this book has been an international bestseller . . . I was hooked from the first page. ― VIP Magazine

About the Author

About The AuthorCharles Duhigg is an American Pulitzer prize winning staff writer at the New York Times. He studied at Yale and holds an MBA degree from Harvard Business School. Charles is also a frequent contributor to This American Life, NPR, PBS News Hour and the Frontline. He had a keen interest in observing Habits years ago when he worked as a reporter in Iraq.

Product details

Publisher ‏ : ‎ RHUK (7 February 2013)
Language ‏ : ‎ English
Paperback ‏ : ‎ 400 pages
ISBN-10 ‏ : ‎ 1847946240
ISBN-13 ‏ : ‎ 978-1847946249
Item Weight ‏ : ‎ 100 g
Dimensions ‏ : ‎ 12.9 x 2.4 x 19.8 cm
Country of Origin ‏ : ‎ United Kingdom
Net Quantity ‏ : ‎ 1.00 count

Best Sellers Rank: #865 in Books (See Top 100 in Books)
- #26 in Motivational Self-Help
- #34 in Self-Help for Success
- #102 in Business & Economics

Customer Reviews:
18,563 ratings

About the author

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Charles Duhigg

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My name is Charles Duhigg, and I'm a reporter for The New York Times. I'm also the author of The Power of Habit, about the science of habit formation, as well as Smarter Faster Better: The Secrets of Productivity in Life and Business (which is available for sale on Amazon on March 8, 2016!)

I've worked at the Times since 2006. In 2013, I was part of a team that won the Pulitzer Prize for a series about Apple named "The iEconomy". Before that, I contributed to NYT series about the 2008 financial crisis, how companies take advantage of the elderly and national violations of the Safe Drinking Water Act. (For those series, I won the National Journalism Award, the Investigative Reporters and Editors' Medal, the National Academies' reporting award and other recognitions.)

But let’s be honest, you aren’t visiting this page so I can brag about series and awards. (Unless you’re my mom. Hi mom!)

I’m also a native of New Mexico. I studied history at Yale and received an MBA from Harvard Business School. I now live in Brooklyn with my wife and two children and, before becoming a journalist, was a bike messenger in San Francisco for one terrifying day.

I would love to hear from you. I'm at charles@charlesduhigg.com.

Customer reviews

4.5 out of 5

18,563 global ratings

5 star		65%
4 star		24%
3 star		7%
2 star		2%
1 star		2%

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Masterpiece book

Reviewed in India 🇮🇳 on 5 January 2023

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Very powerful examples and it connect us so well. Gripping and narration is powerful.

Life changing, masterpiece book.
I recommend it to everyone.

Helpful

ZUBAIR KHAN

Habits are choices, ones we used do consciously, Until it became automatic.

Reviewed in India 🇮🇳 on 12 October 2022

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This book will give you the in depth known knowledge about habits like:
what are habits,
How it build,
and
How can we change it.

Every chapter is written to give us basic or foundational understanding about habits, there is no hard-coded rule to change a habit, because we are dynamic, we are not same.
So sometimes it easy to change a habit, sometimes it take time, but what's important is to consciously know the pattern of our habits.
Every habit works in same pattern:
》Cue, Is like trigger point of an action.
》Routine, we do certain actions to complete the process.
》Reward, satisfaction/reward we get.

Reviewed in India 🇮🇳 on 15 August 2022

Verified Purchase

While this book kept popping in my feeds and conversations since many years, somehow got to reading it only now.

This is a well-researched book. The underlying premise is a good one – we carry out many actions as a result of habits rather than by careful evaluation, it is the way our brain develops. By recognizing how this happens, we have an opportunity to change our habits. The format of how we act out our habits is a simple loop of a cue which triggers anticipation, after which we follow-up a familiar good feeling pattern of action, which results in a reward we crave for. If we can recognize the cues and the rewards we crave, we can make substitutions in our actions to derive an equivalent satisfaction with some other action. Another key requirement is strengthening belief that this can be done. Some keystone habits can have a cascading trigger of effects across many dimensions and this is very well explained.

This is a very readable book – it has a good mix of neuroscience, research and some interesting stories. The appendix with tips on changing habits should actually be part of the main section itself. Some of the neuroscience quoted is still evolving though. Also, while the habit loop is abstracted to a nice simple flow, it does not ask a key question – what if your underlying reward craving is in itself flawed/misdirected? How can you graduate your thinking to a higher purpose and form habits which address that?

An intellectually stimulating read, which I recommend.

3 people found this helpful

Helpful

Abdul Wasim

Very good

Reviewed in India 🇮🇳 on 1 January 2023

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Books lover ek bar jarur pade

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Dipak Agrawal

simply written, powerfully told!

Reviewed in India 🇮🇳 on 9 October 2022

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simply written, powerfully told!

A great book by Charles Duhigg on habits
Highly recommended to everyone trying to understand the power of habits

Helpful

Amit Bharti

It really helps in improving and building good habits

Reviewed in India 🇮🇳 on 6 August 2020

Verified Purchase

"Once a small win has been accomplished, forces are set in motion that favor another small win." —Cornell Professor. .
We all in our life seek to this question which is the subtitle of this book, "Why we do what we do and how to change". Quite often we think about this and sometimes we ace in our own way and sometimes we get fail. .
This book is based on hundreds of interviews and thousands of scientific research and social psychology. It's completely a human psychology read where so many personalities have shared their anecdotes from their life experiences and some through their sickness.
.
Generally, we want to make good habit and reflect best out. Have you ever noticed why do we sometimes even think to change our habits? It may be for our personal advantage, make by peer of society or get Influenced by friend or family.
When we start making habit we need to break our previous routine which is quite tough for us. We get stuck at the "routine" thing. This is what affect us. Here's a key to solve this.
.
✓Author has penned down the Hopkins formula after getting so many scientific studies — "Cue >>> Routine >>> Reward"
✓First, find a simple and obvious cue and second, clearly defined the rewards.
For example- Hopkins had identified the cue as a yellowish layer teeth, reward is beautiful shiney teeth. He made the film where a lady showing shiney and beautiful smile. People want this habit because reward was tempting.
So, Cue➡️ Routine➡️ Reward this is habit loop. There are numerous such examples are given in this book from sports, medical, company like Alcoa and many more which totally follow this formula.
.
This book is more like a compilation rather than writing out own segments. I recommend this book who have so much patience to go through each paper as every topic is thought provoking.
.
There's a medical case where memory is governed by habit, not through actual brain activity. That's quite fascinated me. That one case became the scientist research of interest and all these came out.
If you want to make habit this book will help you but not effortlessly.

One person found this helpful

Helpful

JATIN VERMA

TAKE A LOOK...YOU WON'T REGRET

Reviewed in India 🇮🇳 on 9 June 2021

Verified Purchase

Hello, first of all i want to say that i am using AMAZON since 2018 and buy several products but never feel a need to review for them. they all was good but i am not a kind of person do who review for every product i buy Life is busy you know bla bla...BUT when it came to this book it was all different. I have read the book already and it's been 3 months... ok let's do it quick I WAS ADDICTED WITH A HABIT a very bad habit, which was destroying my life , my body , my relations, my time everything...I had tried soooo much ways to get rid of it but it was always a total failure i just started frustrated and feeling depresed all the time ..and i dont know how i get to this book i remember that i was midnight a week before my birthday. so i just found it and just buy it . i think it deserve a try AND YOU WON'T BELIEVE what it did it's like magical Totally SCIENTFIC, KNOWLEDGEABLE , LIFECHANGING . example is the only way to understand and the author know it very well so there are a total of 9 chapter which explains everything. You might feel a bit bore between the chapters but it all good...SO let's finish it I WANT TO THANK THE AUTHOR from the bottom of my heart of such a life changing book for me. and suggest everyone that if you are a person like me WHO WANT TO DO SOMETHING , TO CHANGE SOMETHING so the first step is change yourself and here is the first step i guess FIRST CHANGE YOUR HABITS... THANK YOU.

3 people found this helpful

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Top reviews from other countries

Callum

Incredible

Reviewed in the United Kingdom 🇬🇧 on 4 September 2018

Verified Purchase

Believe me or not, but everything i’m Writing here is true.
I’m a 20 y/o pretty normal male, living in England
And this book has completely changed my life.
I was a regular smoker of both tobacco and cannabis, and the routine change taught in this book, and the methods of distraction taught in this book has helped me so much. I just want to say Thanks to Charles for making such an enjoyable book, which has taught me a lot about habits.
10/10 would read again.
Callum

237 people found this helpful

Liam Kelleher

25% incredibly useful, 75% drivel

Reviewed in the United Kingdom 🇬🇧 on 18 August 2019

Verified Purchase

“Self-help books” are like chain restaurants. There are too many of them, most of them are rubbish, but you can’t deny that they are useful.

Habit is a book that is extremely useful. We start off with some obvious but solid reminders of how what we perceive as excellence is habit. It’s not about “grit” as some other books would say.

Simply setting a reminder to go to bed and putting your trainers next to your bed every night is a better way to get exercising than watching motivational videos on YouTube. Humans look for the way way out. Make things easy. Create a reward loop and you will develop a habit.

After a solid start the book falters and diverges quickly. Stories become way too drawn out and - I would argue - not relevant to the reason most people buy this book. We get a long chapter on how supermarkets are monitoring our shopping habits via reward cards and can tell if your are pregnant from your food grocery list.

We have a chapter that massively drags on how a cassino kept a gambler coming back but stimulating her habit and reminding her of the rewards (debt in this case).

Like many self help books, you want to throw it out the window at times. But it’s got a solid thesis. I now keep my trainers next to my bed and have created a habit I never thought feasible. Thus the book is worth it’s weight of gold. It’s just got a core of lead to go along with it.

104 people found this helpful

Janie U

Surprised how interesting I found this book

Reviewed in the United Kingdom 🇬🇧 on 14 August 2018

Verified Purchase

I bought this book so I could learn more about habits within an organisation. I quickly realised those habits were too deep and moved on so the book became less relevant. Picking it up again several months later, I see that it explores habits of individuals and society rather than just organisations so I decided that it might be interesting.
Quickly I found myself engrossed by the ideas explored in this book. Lots of examples and research is examined to look at how habits form and how they can be changed.
The book is split into three sections - individuals, organisations and society in general. I found the first two sections extremely engaging but thought that the society narrative was slightly less well defined and held my interest less.
Very cleverly, real people are used to prove theories and familiar companies are used as examples of habit changes.
I was surprised how interesting I found this book and have talked about it to various people whilst I was reading.

80 people found this helpful

Alexander F

One of the worst books about one of the most important topics. Absolutely useless!

Reviewed in the United Kingdom 🇬🇧 on 12 April 2020

Verified Purchase

Habit formation and change is one of the most important topics in human behaviour. The author squanders the readers time with 274 pages (plus another 100 pages of annex and notes) indulging in his rambling story telling about the history of habit research, key patients and monkeys (e.g. "Julio" on p.45) No - I kid you not!

THE WRITER COMPLETELY AVOIDS PROVIDING CONCISE AND INSTRUCTIVE GUIDANCE. Just rambling story telling!

Therefore, if you are in the habit of buying books you afterwards deeply regret having spent time reading and are keen to extend this bad habit, then and only then is this the prefect book for you.

HOWEVER, IF YOU WANT A USEFUL GUIDE IN HOW TO ESTABLISH GOOD HABITS AND CHANGE NOT SO GOOD ONES THEN DO YOURSELF A FAVOUR AND SKIP THIS USELESS BOOK!

(PS. The above is UK spelling not US)

44 people found this helpful

Paul Gleave

Complex subject simplified

Reviewed in the United Kingdom 🇬🇧 on 5 January 2019

Verified Purchase

I really like this book as it explains the theory behind why we have habits, in a way that anyone can understand. It provides multiple examples of some well known and lesser known cases, and breaks each one down into easy to understand components. The way this is done, in a logical and structured manner, really helped me to understand the theory.

If like me, you are open and logically minded, this book will suit you.

After explaining the theory, the book then goes on to explain a simple process for understanding any habit that affects you in your daily life, which previously would have been unknown to you. You can then delve deeper into understanding the Cue, Routine and Reward. Once understood, you can then choose to change your habits, in a simple, methodical, less emotional manner, than for example like me, you realised you’d put on a few too many pounds, and without understanding root cause, just went headlong into another diet, to try and put a sticky plaster on the issue.

I’m now in the process of testing this new knowledge on some simple personal habits before applying the theory to my major life challenge of reducing my body weight, and should it help to achieve that, then I will have proved in the best way possible, the value of this book.

37 people found this helpful

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