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The Power of Habit: Why We Do What We Do, and How to Change by [Duhigg, Charles]
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The Power of Habit: Why We Do What We Do, and How to Change Kindle Edition

4.5 out of 5 stars 218 customer reviews

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Length: 402 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Review

"In this fascinating book, Charles Duhigg reveals the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how the science of habits can be used to improve willpower? Read this book." (Jonah Lehrer)

"Once you read this book, you’ll never look at yourself, your organisation, or your world quite the same way." (Daniel H. Pink)

"Absolutely fascinating." (Wired)

"This is a first-rate book – based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits." (The Economist)

"Plenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. The Power of Habit is an exception." (Andrew Hill Financial Times)

Book Description

An award-winning journalist reveals the secrets of why you do what you do - and how to change

Product details

  • Format: Kindle Edition
  • File Size: 1930 KB
  • Print Length: 402 pages
  • Publisher: Cornerstone Digital (5 April 2012)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ISBN-10: 1847946240
  • ISBN-13: 978-1847946249
  • ASIN: B006WAIV6M
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.5 out of 5 stars 218 customer reviews
  • Amazon Bestsellers Rank: #428 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

By Ashish Prasad TOP 100 REVIEWER on 27 October 2014
Format: Paperback Verified Purchase
Firstly, I would like to congratulate Charles Duhigg on the success of his book which I think is well deserved for the time he has spent in writing. You often come across books such as this one where reading is insightful and an absolute pleasure.

This book is not work of fiction but hours and hours of research - we're talking academic journals, interviews, etc. As a reporter for New York Times, Duhigg's really knows how to captivate his readers by illustrating stories. His way of writing is interesting because, the way he's written this book is through case studies and while explaining one case, he'd jump to a different story entirely but still on the same subject keeping the reader at suspense. The case studies are basically real life examples on how habits are created and explains with the help of Neurological Sciences in the first couple of chapters. Personally speaking, it was a fascinating read.

Few chapters in, there is a repetitive pattern in writing where the writer keeps emphasising on habit loop - whether it's good or bad.Well of course, being the author, he has to go by the title. The case studies or real life examples written covers what goes in changing or reprogramming that habit loop and it's divided into three sections with chapters in those sections -
(I) As an individual (Part One. The Habits Of Individuals)
Chapters:
1. The Habit Loop - How Habits Work
2. The Craving Brain - How to Create New Habits
3. The Golden Rule of Habit Change - Why Transformation Occurs

(II), As an Organisation (Part Two - The Habits Of Successful Organisations)
Chapters:
4. Keystone Habits, or The Ballad of Paul O'Neill - Which Habits Matter Most
5.
Read more ›
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Format: Paperback Verified Purchase
Every self help book comes as Understanding the concept + Application.
This book is an absolute example of this formula. I read 1/3rd part of this book explaining how can we change habits at OWN level. Mr. Charles explains the logic in simplest form. One can understand this concept very easily along with diagramatic presentations and is in position to apply in his own life. Great work!
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Format: Paperback Verified Purchase
Edit: (After almost an year)

The main themes conveyed:

1.Habit Loop Cycle
2.Keystone Habits
3.Habits & Society

1.Habit Loop Cycle consists of 3 components namely Cue, Routine, Reward.

Cue - Signal (such as time, place, environment etc.)
Routine - Action (habit)
Reward - How does a habit satisfy us ? Is it Physical ? Emotional ?

For example, John exercises regularly. John see clock striking 6AM (Cue) and he starts exercising (routine) and after exercise, he feels proud (emotional reward). Some people do exercise in the evenings (Cue) and they may drink a smoothie (Physical Reward) after exercising (Routine).Everyone has set their own cues and rewards

In order to break a habit, Rewards must be the same but routine should be replaced. For example, replace exercise with playing Tennis but keep reward same as before.

2.Keystone Habits are Contagious. In other words, they spread into other aspects of life. For example, exercise in morning can improve self-esteem which may indirectly lead to better health, less credit-card spending, more confidence and better social skills.

Everyone can create Keystone habits in their life by carefully observing their life style. Keystone habits have changed companies like Alcoa, Starbucks. They can change individuals as well as organizations.

Book is also filled with fascinating stories. It just feels like reading a Malcolm Gladwell or Dale Carnegie book. Language is easy to understand. A must-buy for everyone who want to be more aware of their day-to-day actions. I am glued to this book atm.

For anyone who is interested to know more about premise of this concept, watch the author's [Charless Duhigg] video :
[...]

Second HALF of the book IMO is a filler.

That being said. This book is definitely a MUST read. Its worth reading.
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Format: Paperback Verified Purchase
To be fair I did not expect much from the book when I bought it in a whim, but I am glad I was wrong.The author rather than spell out the "golden rules" that affect habits, cites examples and helps the reader logically follow the pattern on how habits evolve.

Instead of an essay of classroom lectures telling you what to do, the reader is treated to tales of discovery by chance, advertising studies and small stories that one can intuitively follow. Only after building a solid base of intellectual thought are relationship patterns cited.

I think a genuine attempt has been made by the author to actually help the readers rather than create a best seller. While the book may not change your life, it certainly will make you think why you do what you do...
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Format: Kindle Edition Verified Purchase
This book will show you, your brain has a mind of its own. And how it tricks you, into doing things unconsciously. Habit formation are more like a energy saving technique by our brain. How habits are formed, how these techniques are studied and used by corporations to sell us goods.
Amazing book.
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It's a good read.
Essential, if you want to have some basic knowledge about the psychology behind habits.

But, the book has a too simplified approach to be applied in real life. It just gives basic insights and good history of a few organisations. That's it. It sometimes leaves out few important aspects in habit changing mechanism like determination per se. You can't expect more, when it is from an investigative journalist and not a PhD scholar researcher.

P.S.: This review was first posted in goodreads.com
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