- Paperback: 368 pages
- Publisher: Hachette Books (13 January 1999)
- Language: English
- ISBN-10: 0786883561
- ISBN-13: 978-0786883561
- Product Dimensions: 15.1 x 3.2 x 23.4 cm
- Average Customer Review: 17 customer reviews
- Amazon Bestsellers Rank: #13,161 in Books (See Top 100 in Books)
Pour Your Heart Into It Paperback – 13 Jan 1999
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"For entrepreneurs, managers, and fans of Starbucks coffee, Pour Your Heart Into It is the definitive chronicle of how a curling-edge company built a worldwide reputation through retail by leading with its heart."―Business Times
"It is hard to imagine a more satisfying brew than this memoir."―Publishers Weekly
"By offering a detailed account of how Starbucks captured the psyche of its audience, Schultz reveals a purely American truism: If you can capture the imagination of your audience, you have a winner."―USA Today
About the Author
Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.
Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.
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It just became a bit monotonous and didn't really seem to flow after the initial excitement and challenges.
You'll be inspired if you're setting up your own business and you'll be mildly interested if you're a management student or a Starbucks fan. Other than that, i wouldn't bother.
Read this book if you want to understand :
1. How to build a great company culture
2. Key challenges faced by entrepreneurs in scaling the companies
3. Leading Innovation - stories around a non-fat milk etc.
4. What does it require to become a good leader (not just a MANAGER)
This was temptation for me to read the book to understand how he built on this great empire and led to the rapid growth by achieving to open a store a day.
The start of the book was excellent and kept me glued for atleast 75% of the book. Very inspiring and motivational story of Starbucks and its core people.
However the last few chapters of the book lost all the enthusiasm as the author turned very self congratulatory and dragging at times. Had to go past the last few pages just to finish off the book.