100% PP 100%25%20PP
   391.00
  • M.R.P.:    595.00
  • You Save:    204.00 (34%)
  • Inclusive of all taxes
FREE Delivery on orders over ₹499.00.
Pay on Delivery (Cash/Card) eligible
What is this?
What is Pay on Delivery (Cash/Card)?
Pay on Delivery (Cash/Card) payment method includes Cash on Delivery (COD) as well as Debit card / Credit card / Net banking payments at your doorstep.
In stock.
Sold by UBS Publishers (4.1 out of 5 | 3,091 ratings) and Fulfilled by Amazon. Gift-wrap available.
Other Sellers on Amazon
Add to Cart
   391.00
FREE Delivery on orders over    499.00. Details
Sold by: Repro Books
Add to Cart
   391.00
FREE Delivery on orders over    499.00. Details
Sold by: UBSPD
Add to Cart
   391.00
FREE Delivery on orders over    499.00. Details
Sold by: uRead-Store
List & Earn Rs.250* extra. Available in Bangalore, Mumbai, Chennai, Hyderabad. Sell on Local Finds.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more.
See this image

Positioning: The Battle for Your Mind, 20th Anniversary Edition Paperback – 1 Jul 2017

4.3 out of 5 stars 23 customer reviews

See all 2 formats and editions Hide other formats and editions
Price
New from
Hardcover
Paperback
   391.00
   316.00

This product is limited to 2 units per customer.

The order quantity for this product is limited to 2 units per customer

Please note that orders which exceed the quantity limit will be auto-canceled. This is applicable across sellers.

click to open popover

Special offers and product promotions

  • 5% Instant Discount with HDFC Credit and Debit EMI Here's how (terms and conditions apply)
  • Get 10% cashback up to Rs.50 using BHIM UPI or Rupay ATM cards, debit cards or credit cards. Cashback will be credited as Amazon Pay balance within 15 days. Here's how (terms and conditions apply)
  • Get 50% cashback up to Rs.100 on your first ever online payment on Amazon.in. Applicable only on ATM card, debit card or credit card orders.  Cashback will be credited as Amazon Pay balance within 15 days. Here's how (terms and conditions apply)

Frequently bought together

  • Positioning: The Battle for Your Mind, 20th Anniversary Edition
  • +
  • Marketing Warfare: 20th Anniversary Edition
Total price:   738.00
Buy the selected items together

Product description

From the Back Cover

"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
­­David Bohnett, Chairman and Founder of GeoCities

"One of the most important communication books I've ever read. I recommend it highly!"
­­Spencer Johnson, MD, co-author of The One Minute Manager

It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done.

The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history.

The first book to deal with the problems of communicating to a skeptical, over-communicated public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one.

About the Author

Al Ries is Chairman of Ries & Ries, Focusing Consultants.

Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter mobile phone number.



Product details

  • Paperback: 264 pages
  • Publisher: McGraw Hill Education; 20 edition (1 July 2017)
  • Language: English
  • ISBN-10: 007053375X
  • ISBN-13: 978-0070533752
  • Product Dimensions: 47 x 4.6 x 53.3 cm
  • Average Customer Review: 4.3 out of 5 stars 23 customer reviews
  • Amazon Bestsellers Rank: #8,439 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?


23 customer reviews

4.3 out of 5 stars

Review this product

Share your thoughts with other customers

Showing 1-8 of 23 reviews

28 July 2017
Format: PaperbackVerified Purchase
5 people found this helpful
Comment Report abuse
12 October 2017
Format: PaperbackVerified Purchase
One person found this helpful
Comment Report abuse
11 July 2015
Format: PaperbackVerified Purchase
2 people found this helpful
Comment Report abuse
17 April 2018
Format: PaperbackVerified Purchase
13 December 2014
Format: PaperbackVerified Purchase
20 December 2015
Format: PaperbackVerified Purchase
23 June 2018
Format: PaperbackVerified Purchase
13 October 2013
Format: PaperbackVerified Purchase
One person found this helpful
Comment Report abuse

Would you like to see more reviews about this item?

Where's My Stuff?

Delivery and Returns

Need Help?