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Arvind Rajagopal

Politics after Television: Hindu Nationalism and the Reshaping of the Public in India Paperback – 25 January 2001

by Arvind Rajagopal (Author)

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In January 1987, the Indian state-run television began broadcasting a Hindu epic in serial form, The Ramayana, to nationwide audiences, violating a decades-old taboo on religious partisanship. What resulted was the largest political campaign in post-independence times, around the symbol of Lord Ram, led by Hindu nationalists. The complexion of Indian politics was irrevocably changed thereafter. In this book, Arvind Rajagopal analyses this extraordinary series of events. While audiences may have thought they were harking back to an epic golden age, Hindu nationalist leaders were embracing the prospects of neoliberalism and globalisation. Television was the device that hinged these movements together, symbolising the new possibilities of politics, at once more inclusive and authoritarian. Simultaneously, this study examines how the larger historical context was woven into and changed the character of Hindu nationalism.

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'This beautifully written book will surely become a classic in media and globalization studies and in the cultural sociology of contemporary India.' Arjun Appadurai, University of Chicago

'A theoretically rich and sophisticated contribution to the development of transnational cultural studies in which the comparisons do not always have to start from the assumed baseline of European-American cultural experience. This analysis of the heady mix of communalism, nationalism, market liberalism and consumerism in the case of recent Indian experience is replete with illuminating parallels for the study of the cultural dynamics of other sectors of the emerging global marketplace.' David Morley, Goldsmith's College, University of London

'Rajagopal changes our way of thinking about the world, not only in India, but everywhere: his book is indispensable for anyone who wants to understand how globalism and localism intersect.' Robert N. Bellah, author of Habits of the Heart

'Politics After Television … [w]ith brilliant theoretical acuity and empirical richness … analyzes how television redefines and forms part of a new circuit of politics and public culture in India. This is a superb and stimulating contribution to the study of contemporary politics in India.' Gyan Prakash, Princeton University

'… essential reading for anyone interested in understanding the growing influence of television in India.' Screen

'… a fascinating and illuminating book .' Copenhagen Journal of Asian Studies

Book Description

An analysis of the use of media by political and religious interest groups in India

Product details

Publisher ‏ : ‎ Cambridge University Press (25 January 2001)
Language ‏ : ‎ English
Paperback ‏ : ‎ 404 pages
ISBN-10 ‏ : ‎ 0521648394
ISBN-13 ‏ : ‎ 978-0521648394
Item Weight ‏ : ‎ 641 g
Dimensions ‏ : ‎ 15.24 x 2.57 x 22.86 cm
Country of Origin ‏ : ‎ USA

Best Sellers Rank: #407,745 in Books (See Top 100 in Books)
- #173 in Media Studies (Books)
- #271 in Film & Television
- #668 in Government (Books)

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Mohammed Jaffar

Great Read

Reviewed in India 🇮🇳 on 30 April 2019

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Fascism as it is rebranded and peddled as Nationalism is shown quite extensively in this book

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P.R.

Some clarifications

Reviewed in India 🇮🇳 on 25 November 2014

First of all,let me confess,I have not read Arvind Rajagopal's book,'Politics after television'.Though I would very much like to read it,the whopping amount required,forbids me even though Iam not averse to buy books on the costlier side.But still I think,the brief description of the book in Amazon.in warrants a few comments from me.

First of all,the description begins with the statement that the Indian state run television violated a decades old taboo on religious partisanship by telecasting the Hindu epic,the Ramayana.Clarification:the Indian state had initiated the programme of subsidizing the pilgrimage to a foreign country,for a particular religious group,decades before it started telecasting the Ramayana.Was that not religious partisanship,Mr.Arvind Rajagopal?moreover Indian secularism is supposed to be embracing all religions,not opposing religion of every kind.If the media space is going to be conceded to any one religion to the exclusion of the others,then that is partisanship.Can Arvind Rajagopal deny that other faiths were/are not being denied space in the government controlled media?the self same Doordarshan also started telecasting a Christian religious serial,'Bible Ki Kahanian'.Who were responsible for terminating it prematurely?certainly not anyone from the Hindu side.

What is the connection between Hindutuva politics and liberalisation/globalisation which was allegedly established by the television?can Arvind Rajagopal find a similar connection between Islamisation and globalisation/liberalisation across the Muslim world?does he have any thesis about our country's neighbour,where no country can even think of sending their cricket team there?but Arvind Rajagopal has dime a dozen explanations for BJP's rise.For example,in a newspaper article Arvind Rajagopal had written that only because of Jayaprakash Narayan's admission of the Jana Sangh(former name of the BJP) into his coalition,the BJP had got the recognition and therefore it had emerged as a force in the Indian politics.What Arvind Rajagopal implies is:if Jayaprakash Narayan had not admitted the Jana Sangh into his coalition then the BJP would not have been able to contest the elections,and it would not have been able to obtain the votes and ...........
In-depth analysis into BJP's success secret?

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