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Pitch Invasion: Adidas, Puma and the Making of Modern Sport by [Smit, Barbara]

Pitch Invasion: Adidas, Puma and the Making of Modern Sport Kindle Edition

5.0 out of 5 stars 1 customer review

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Length: 320 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

Product description

Product Description

Unlacing the story of how sport became so full of money …

Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages. This is the incredible story of how the rivalry between two brothers turned sport into an industry.

Pitch Invasion also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker’s unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to today’s world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas’s recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes.

About the Author

Barbara Smit is a business journalist based in Europe. She investigated the true story of Adidas and Puma over four years, interviewing those involved with the company, declassifying documents and unearthing exclusive stories. This book has been translated into six languages.

Product details

  • Format: Kindle Edition
  • File Size: 4126 KB
  • Print Length: 320 pages
  • Publisher: Penguin (2 August 2007)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B002RI93WY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #17,678 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Top customer reviews

20 June 2018
Format: Kindle Edition|Verified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.2 out of 5 stars 5 reviews
Sylvia
4.0 out of 5 starsFascinating story-the brothers who made Adidas & Puma
9 March 2016 - Published on Amazon.com
Verified Purchase
Fito
4.0 out of 5 starsFour Stars
11 October 2016 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
rishiboy
4.0 out of 5 starsExcellent read for anyone remotely interested in Sports Marketing
27 August 2013 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
Ross Blackler
4.0 out of 5 starsFour Stars
10 July 2015 - Published on Amazon.com
Format: Kindle Edition|Verified Purchase
ROBERTO DE LEON
5.0 out of 5 starsadidas, Puma... & Nike...
27 March 2007 - Published on Amazon.com
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