- Paperback: 256 pages
- Publisher: Pocket Books (5 February 2007)
- Language: English
- ISBN-10: 1416526668
- ISBN-13: 978-1416526667
- Product Dimensions: 13 x 2 x 19.8 cm
- Average Customer Review: 6 customer reviews
- Amazon Bestsellers Rank: #1,05,442 in Books (See Top 100 in Books)
Permission Marketing: The Marketing Classic for the Internet Age Paperback – 5 Feb 2007
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About the Author
Seth Godin was founder and CEO of Yoyodyne, the leading interactive marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture full time. He is the author of several bestselling books including the classic PERMISSION MARKETING, SURVIVAL IS NOT ENOUGH, UNLEASHING THE IDEA VIRUS, PURPLE COW and ALL MARKETERS ARE LIARS.
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Stresses the importance and relevance of permission in today's cluttered world, and how customers value your respect for that permission.
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