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Perennial Seller: The Art of Making and Marketing Work that Lasts Paperback – 9 Aug 2017
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Bestselling author and marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and marketedSee all Product description
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Most helpful customer reviews on Amazon.com
Google offers this definition of perennial:
"lasting or existing for a long or apparently infinite time; enduring or continually recurring."
If you're looking for the fast buck, the quick fix...do not buy this book. You'll be sorely disappointed. If you want to create something that folks will be using, reading, enjoying… talking about many years down the road, then this book will not disappoint.
I gave it 4 stars instead of 5 because the author mentions often how utterly difficult it is to create this kind of work. That it's extremely hard work and you must be willing to forego many things and toil long. (my paraphrasing)
I think this may be some of the author's professed stoicism coming through, but there are also quite a few perennial products out there that were created with dedication and hard work, yes, but the "you must be prepared for the hardest work of your life" and the concentration on how utterly hard it is — that I think the author could have scaled back.
Sometimes very creative people get exceptionally brilliant ideas that they are able to turn into truly lasting successes ... without brutally hard work. I know I run the risk of offering that up as a foil to the author's insistence of how hard this is and how hard it will be...but I thought it important to add this to the review.
Having said all that, I'm thinking this book may be odds on a perennial!
I set it aside until my mentor Kevin Nations posted on Facebook that this book was his favorite read in the past five years and I was suddenly inspired to make it my next.
In Perennial Seller, Ryan gives us the quintessential guide to crafting your masterpiece, whether it's a song, movie script, book, or any other creative work.
Part I is about the creative process. The most important theme here is that it's not a sprint, it's a marathon. Creating a lasting masterpiece is hard work and there are no shortcuts.
Part II is about positioning. Here Ryan talks about the importance of finding your editor, polishing, perfecting, testing, and retesting. He also stresses the importance of knowing exactly who your book is for.
Part III is about marketing your work. Earlier in the book, Ryan makes a point of saying content is king and argues against 20% creation and 80% promotion, but in this chapter he reminds us just how important marketing is to make an impact.
Part IV is about using your platform. He talks about the use of social media, networks, and he places added emphasis on email lists. Who winds up hearing your message about changing the world if you don't have a platform from where you can promote?
I love Ryan's work and I've read 5 of his 6 books in just the last couple of months. He is an avid reader himself and always inserts quotes from other works that are relevant and meaningful.
I've found his books to have practical knowledge that can be used in your daily life, whether it's marketing techniques, using Stoic Philosophy to live a better life, or this guide to creating and selling your masterpiece.
Amazon gives this one a 4.7 after 46 reviews and Goodreads has a 4.34 after 173 ratings and 27 reviews. I gave this one 5 stars, a rating I seldom give out, and I highly recommend this one to anyone looking to create their masterpiece.
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