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Pandeymonium: Piyush Pandey On Advertising Hardcover – 14 Oct 2015
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Very honest opinions and lots of passion seen in every chapter. If you are in advertising and marketing, this book just fuels your hope a little further. --By A Customer on 19 October 2015
A brilliantly insightful read into the mind of India's greatest adman. And so much to learn about how to do great work, inspire people and run an agency --By GaulInChief on 17 October 2015
A must read for anyone who wonders about the process of creativity and way of life, not just advertising! A simple straightforward personal account of acquiring/expressing creativity: The Piyush Pandey way- Everyone and everything around us is a teacher. High on emotion, Indian ways and humor just like the great man's advertising. No jargons, no cliches, no rocket science BUT effective to the core. Thanks. --By Arun Poonia on 23 October 2015
About the Author
Piyush Pandey, sixty, is the Executive Chairman and Creative Director for Ogilvy & Mather India and South Asia, and the winner of over 600 awards for advertising from all over the world. Born in Jaipur, India,Pandey did his schooling from St. Xavier’s School, Jaipur, and obtained his master’s from St. Stephen’s College, Delhi. He is passionate about cricket, having played in the RanjiTrophy, India’s premier domestic cricket tourney, representing Rajasthan, the state where he was born. His first job was as a tea taster, before he joined Ogilvy in 1982 as Trainee Account Executive.
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Having said that, its a book for those who are in the advertising industry or love advertisements. Surely not for those who flip TV channels as soon as there is a ad break. I definitely belong to the first category as I love watching advertisements, mostly the comical ones and I appreciate the creative behind them. Hence I was excited to pick this book up.
Its an easy ~ 250 pager ~ a weekender lazy reading book. Piyush is currently the co executive chairman of Ogilvy India and also the National Creative Director. Most of his work is known to have Piyush's touch (much like Midas touch). He talks about his roots in Rajasthan in the first half, his best creative works in the second and ends with his testimony for all the great people he has worked with and whom he respects. Also some parting gyaan for the young generation in the advertising.
The best part of the book that I like is his elaborate storytelling on his favourite ads for his loved partners, namely, Cadbury, Pidilite and Vodafone. Am personally a fan of all Pidilite ads (Fevicol to be precise). The insightful information on how an advertisement came into being and how it all worked out and the confidence Piyush himself had on his work is superlative.
The background story on how the Vodafone ZooZoos came into existence is thrilling. The carpenter ad of Fevicol, the lady running into the ground Cadbury's Dairy milk ad, the wagah border ad of Fevikwik, Brooke Bond Hindu Muslim family tea ad, the Google India ad, the Amitabh Bachchan wala Pulse Polio ad, most of the Asian Paint Ads, the Sprite wallet parking ad, SBI old couple gifting ad, all the tourist ads (I especially love the MP tourist ad), center shock and Center fruit ads, You and I Vodafone ad. All of them have a story to it before they became a legend. Too many to list. But you get the drift.
A good relaxed read overall.
This book is cocktail of the following, piyush pandey's biography, the back story & inspiration of successful ads he made, his advice for the youngsters in advertising and his thank note to his mentors, predecessor and important executives in ogilvy.
I assure, this is page turner and if you are new to advertising and fan of piyush pandey go for it.
The book reveals all about himself and he has written it the way he speaks in real life. It has the inner stories of all his major work. A must read
An inspiring and management oriented read at the same time.
Most recent customer reviews
Thank you Mr. Piyush Pandey. Waiting for your next book.