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One Click: Jeff Bezos and the Rise of Amazon.com Paperback – 2 Aug 2012

4.3 out of 5 stars 13 customer reviews

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Product description

From the Back Cover

Why has Amazon been so successful?
How did it reinvent an entire industry?
What will it do next?

Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. As that button on every page says: 'Buy now with one click'.

Amazon is a case study in how to reinvent an entire industry - one that anyone in business ignores at their peril. Richard Brandt's One Click uncovers the secret behind the company's triumph, much of which hinges on Jeff Bezos, its founder and CEO. In this fascinating book, he explains how Bezos's unique character and ruthless business sense have driven Amazon relentlessly forward.

Through interviews with Amazon employees and competitors, One Click charts Bezos's rise from computer nerd to world-changing entrepreneur, and reveals how he makes decisions - and where he will take Amazon from here.

'Richard Brandt compellingly profiles one of the great internet executives of the era'Stephen Leeb, author of The Oil Factor and Red Alert

About the Author

Richard L. Brandt is an award-winning American author and journalist, who was a former correspondent for Businessweek, a job which he stuck with for fourteen years. Prior to that, he was the Editor-in-Chief and columnist for a business/technology magazine called Upside from 1995 to 2001. Having authored books like Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey's Brain, his interest in the written word began to grow when he was still in high school. He was born in Southern California and holds a BA in Biology.

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Product details

  • Paperback: 224 pages
  • Publisher: Penguin UK (2 August 2012)
  • Language: English
  • ISBN-10: 0670920673
  • ISBN-13: 978-0670920679
  • Product Dimensions: 12.7 x 1.9 x 12.7 cm
  • Average Customer Review: 4.3 out of 5 stars 13 customer reviews
  • Amazon Bestsellers Rank: #66,308 in Books (See Top 100 in Books)
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4.3 out of 5 stars
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