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Ogilvy on Advertising (Vintage) Paperback – 12 Mar 1985
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos.
About the Author
David Ogilvy attended Fettes and Oxford University. Before joining the advertising industry, he worked as a farmer, chef, and researcher. He founded his own advertising agency and retired as the chairman of Ogilvy & Mather. He has also written the best-selling Confessions Of An Advertising Man, and The Unpublished David Ogilvy.
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A must read and every single paisa on it is well invested.
If you're fascinated about Marketing or Advertising, buy it.
Book material is too good.
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