This 275 page book is a breeze to read. I read them in one-short. Guess what? I would be re-reading it again since I have not come across such a detailed description on any of the books that I have read so far which talked about Start-Up in such great detail
The media extremely glamourize startups. Most articles are limited to the success(read funding) and milestones they achieved. But there isn't enough literature on the journey these startups take, especially in a complex and challenging market like India. Nistha's book is unique in that it talks about challenges entrepreneurs face in the first few years of starting up. The format of the book is again unique. It makes you feel like you just had a 1-1 conversation with these founders. Mustread for every dreamer who is at the verge of starting up.