I have been closely following Nishita for at least two years now and her insights on quora is quite helpful . Ever since she announced that she would be writing a book on Indian startup entrepreneurs who had made it big. I wanted to get my hands on it. Perhaps it was the first attempt made by an Indian that I am aware of, to consolidate the startup culture that we have in contemporary India. I could see few gists of Malcolm gladwells’ outliers in the book as in the way these entrepreneurs went out of thier way , breaking the rules and hustling , has truely made them outliers in our Indian societal context. A good read and I highly recommend it.
Indian startups success stories. Better than Stay Hungry Stay Foolish ★★★★★ I was looking for the stories of new startups in technology in India and got this book. I like it more than some other indian books I have read. The summary section at the end of interview are helpful. Highly recommended.
The media extremely glamourize startups. Most articles are limited to the success(read funding) and milestones they achieved. But there isn't enough literature on the journey these startups take, especially in a complex and challenging market like India. Nistha's book is unique in that it talks about challenges entrepreneurs face in the first few years of starting up. The format of the book is again unique. It makes you feel like you just had a 1-1 conversation with these founders. Must read for every dreamer who is at the verge of starting up.
Though I have heard a lot about Ather Energy on the media, this is the first time that I come across the real story behind the brand. It was not only inspiring but also a motivating story for me. I am sure that India would witness many more in the coming days.
Nistha Tripathi is an entrepreneur herself and this clearly reflects in the rigor which she has put in her book. The book talks beyond the general 'gyaan' and gets into specifics of entrepreneurship. The book helps set realistic expectations with anyone trying to get into something of own, at the same time has valuable insights coming in from India's top entrepreneurs who have been there, done that. Kudos to Nistha on this book. I read her first book and loved it. Since then I waited for her second one, this one is worth the wait!