Consists of very interesting interviews. The author has put a really good effort in covering the inspiring parts of the founders' journey. Anyone interested in the Indian startup ecosystem will find it well worth the purchase.
"No Shortcuts" is a perfect title to the book as it brings out the essence of this in a subtle manner since none of the founders featured in this book believed in one. They took the hard path and emerged successful.
The media extremely glamourize startups. Most articles are limited to the success(read funding) and milestones they achieved. But there isn't enough literature on the journey these startups take, especially in a complex and challenging market like India. Nistha's book is unique in that it talks about challenges entrepreneurs face in the first few years of starting up. The format of the book is again unique. It makes you feel like you just had a 1-1 conversation with these founders. Must read for every dreamer who is at the verge of starting up.
The author has done a good job in putting a really good effort in covering the inspiring parts of the founders' journey. Anyone interested in the Indian startup ecosystem will definitely find it well worth the purchase. Go for it.