I have been closely following Nishita for at least two years now and her insights on quora is quite helpful . Ever since she announced that she would be writing a book on Indian startup entrepreneurs who had made it big. I wanted to get my hands on it. Perhaps it was the first attempt made by an Indian that I am aware of, to consolidate the startup culture that we have in contemporary India. I could see few gists of Malcolm gladwells’ outliers in the book as in the way these entrepreneurs went out of thier way , breaking the rules and hustling , has truely made them outliers in our Indian societal context. A good read and I highly recommend it.
Nice collection of views of all the top entrepreneurs, their struggles behind their success. This book will prove to be handy in the long run for all the entrepreneurs out there. This book is a mere investment for the pathway of success.
One of the favorites quotes from an author I have read till date is Shiv Khera's "Winners don't do different things. They do things differently". This quote is very much apt for almost all the successful businessmen or leaders or those who are successful in their life.
When I read "No Shortcuts", the above said quotes reaffirmed it because those who went ahead to set up a successful venture on their own, saw the potential lying in front of them and utilized it to their best.
What did I like the most about the book?
There are various things which made me get a real good impression about this book which includes:
1. Professional write-up
2. Coverage of success stories of 15 successful start-ups which weren't covered in a single book, earlier.
3. The book was written in such a way that you wouldn't feel bored since each one had a combination of facts and figures.
4. Categorization by Industry, Current Status & End Result - whether the brand was bootstrapped, venture backed(running, acquired and pivoted away).
At the end of each chapter, there is a takeaway which talks about Person, Product, Marketing, People in common for most and for some, there is Pricing, Marketing & Sales, Fundraising, traction, operations & challenges.
Each chapter is also accompanied by a picture which most of us wouldn't have seen it till date. This makes this 280 page book, real interesting and compelling. The book can serve as a real learning experience for the potential entrepreneurs who wanted to be successful in their life because each story imparts you with the knowledge of a lifetime which has been acquired by these extremely successful people through their sheer determination, will & guts backed by foresight and leadership skills.
I could see that the author has written this book not for the sake of writing but has put in her heart and soul which is clearly reflecting in every word that has been used in this book. This might look flattery on my part to most of you but this is the reality. When you finish reading this book, you would not agree to disagree with me.
For aspiring entrepreneurs, this is the most essential class that is not offered in any business school.
Insights into journeys of few of the brightest, fiercely gutsy, and most persistent folks make it extremely interesting and valuable for aspiring entrepreneurs. For people who have already taken a plunge into entrepreneurship, they will surely reminisce their own journeys and hard fought battles and appreciate the uniqueness of each journey.
The author does a great job of maintaining a perfect tone in the interviews -- that of a curious and patient student asking the right questions -- making the reader feel like a participant in these conversations.
The media extremely glamourize startups. Most articles are limited to the success(read funding) and milestones they achieved. But there isn't enough literature on the journey these startups take, especially in a complex and challenging market like India. Nistha's book is unique in that it talks about challenges entrepreneurs face in the first few years of starting up. The format of the book is again unique. It makes you feel like you just had a 1-1 conversation with these founders. Must read for every dreamer who is at the verge of starting up.
Nistha's first-person stories make a brilliant read for those who are looking to start a business or those who have turned entrepreneurs. There is so much to take away from each story that one could make a book out of the notes they've taken. The pace of every story, it's context setting and verbatim narrative makes "no shortcuts" a great read! This book would make a perfect gift for someone starting up!