This 275 page book is a breeze to read. I read them in one-short. Guess what? I would be re-reading it again since I have not comeacross such a detailed description on any of the books that I have read so far which talked about Start-Up in such great detail
This is certainly one of its kind book. Never I had comeacross such a one earlier where it spoke about difficulties faced by the start-up with such micro & macro level coverage. Good luck to the author
Though I have heard a lot about Ather Energy on the media, this is the first time that I comeacross the real story behind the brand. It was not only inspiring but also a motivating story for me. I am sure that India would witness many more in the coming days.