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No Money Marketing: From Upstart to Big Brand on a Frugal Budget Hardcover – 13 Aug 2009

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About the Author

Jessie Paul has been recognized for her contribution towards putting the Indian IT industry on the global map. As the Chief Marketing Officer of Wipro's IT business, and previously as the Global Brand Manager at Infosys, she has used innovations such as award programs with academic institutions, mindsports, and non-traditional media to re-position and communicate brand values in a frugal, yet effective manner. With over 15 years in services marketing, including a stint with Ogilvy & Mather Advertising where she handled a variety of brands, Jessie is considered an expert in brand globalization, and has been named one of the most influential women in IT in India. She writes for various Indian and international publications and runs a popular blog on marketing at www.jessiepaul.com. Jessie is a Computer Science engineer from NIT, Trichy, and an MBA from IIM Calcutta.

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Product details

  • Hardcover
  • Publisher: McGraw Hill Education (13 August 2009)
  • Language: English
  • ISBN-10: 0070152705
  • ISBN-13: 978-0070152700
  • Product Dimensions: 15.8 x 1.8 x 23.8 cm
  • Average Customer Review: 4.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #56,162 in Books (See Top 100 in Books)
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