100% PP 100%25%20PP
   499.00 + FREE Delivery
  • M.R.P.:    530.00
  • You Save:    31.00 (6%)
  • Inclusive of all taxes
Cash on Delivery eligible. Details
Only 1 left in stock.
Sold and fulfilled by M.R. Book Centre (4.1 out of 5 | 52 ratings).
List & Earn Rs.250* extra! Sell on Local Finds.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more.
See this image

No Money Marketing: From Upstart to Big Brand on a Frugal Budget Hardcover – 13 Aug 2009

4.0 out of 5 stars 1 customer review

See all 2 formats and editions Hide other formats and editions
Price
New from
Hardcover
   600.00
Hardcover
   499.00
   499.00
click to open popover

Product description

About the Author

Jessie Paul has been recognized for her contribution towards putting the Indian IT industry on the global map. As the Chief Marketing Officer of Wipro's IT business, and previously as the Global Brand Manager at Infosys, she has used innovations such as award programs with academic institutions, mindsports, and non-traditional media to re-position and communicate brand values in a frugal, yet effective manner. With over 15 years in services marketing, including a stint with Ogilvy & Mather Advertising where she handled a variety of brands, Jessie is considered an expert in brand globalization, and has been named one of the most influential women in IT in India. She writes for various Indian and international publications and runs a popular blog on marketing at www.jessiepaul.com. Jessie is a Computer Science engineer from NIT, Trichy, and an MBA from IIM Calcutta.

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter mobile phone number.



Editor's Corner
Discover what to read next through our handpicked recommendations. See more

Product details

  • Hardcover
  • Publisher: McGraw Hill Education (13 August 2009)
  • Language: English
  • ISBN-10: 0070152705
  • ISBN-13: 978-0070152700
  • Product Dimensions: 15.8 x 1.8 x 23.8 cm
  • Average Customer Review: 4.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #56,162 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?


Customer reviews

4.0 out of 5 stars
Share your thoughts with other customers
See all 1 customer reviews

Top customer reviews

on 30 September 2017
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse

Where's My Stuff?

Delivery and Returns

Need Help?