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Niche: The missing middle and why business needs to specialise to survive Paperback – 2 Aug 2012

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Product description


A fascinating book . . . Compelling . . . Its easy-going style ranges confidently over the modern marketing landscape and the examples of brands rising and falling are compelling. The research is excellent

James Harkin . . . wears lightly a wide range of expertise . . . A good read

Book Description

Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail

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Product details

  • Paperback: 256 pages
  • Publisher: Little, Brown Book Group (2 August 2012)
  • Language: English
  • ISBN-10: 0349123004
  • ISBN-13: 978-0349123004
  • Product Dimensions: 20 x 1.7 x 13 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #5,84,615 in Books (See Top 100 in Books)
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Amazon.com: 4.4 out of 5 stars 2 reviews
4.0 out of 5 starsthe best position you could choose would be in the middle ...
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