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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly Paperback – Mar 2016

4.4 out of 5 stars 8 customer reviews

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  • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly
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  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
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  • Art of Social Media: Power Tips
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Product description

About the Author

David Meerman Scott is the author of ten books including Real-Time Marketing & PR, The New Rules of Sales & Service, and News jacking. His books open people's eyes to the new realities of sales, marketing and public relations. David's popular blog, advisory work with fast-growing companies and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

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Product details

  • Paperback: 480 pages
  • Publisher: Pan Macmillan India; Fifth edition (1 March 2016)
  • Language: English
  • ISBN-10: 8126560045
  • ISBN-13: 978-8126560042
  • Product Dimensions: 29 x 20 x 3 cm
  • Average Customer Review: 4.4 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: #12,635 in Books (See Top 100 in Books)
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