Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter mobile phone number.

Digital List Price:    499.00
Kindle Price:    308.75

Save    190.25 (38%)

includes free wireless delivery via Amazon Whispernet

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by [Scott, David Meerman]
Kindle App Ad

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Kindle Edition

4.5 out of 5 stars 2 customer reviews

See all 4 formats and editions Hide other formats and editions
Price
New from
Kindle Edition
"Please retry"
   308.75

Length: 472 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

Learn more about purchasing Kindle eBooks

Customers can now buy over 3 million Kindle books on Amazon.in with Indian credit/debit cards, net banking and Amazon.in Gift cards. > Learn More

Product description

Review

If there is only one book out there that the marketing departments have on the must–read list, this is it .for those wading into social media space, give this a read and pass it along to your in–house head of comms for maximum benefit (Entrepreneur Middle East, January 2016)

an essential reference book that offers value to all working in this field ..for seasoned professionals it offers an excellent benchmark for a range of marketing channels (B2B Marketing, February 2016)

Product Description

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.


Product details

  • Format: Kindle Edition
  • File Size: 2982 KB
  • Print Length: 472 pages
  • Publisher: Wiley; 5 edition (16 September 2015)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B012X0EL8G
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.5 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #16,229 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


What other items do customers buy after viewing this item?

Customer Reviews

4.5 out of 5 stars
5 star
1
4 star
1
3 star
0
2 star
0
1 star
0
See both customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback Verified Purchase
The book is directional and guiding individuals to take digital marketing and weave it with traditional marketing tools.
Comment Was this review helpful to you? Yes No Sending Feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
its all that you need to upgrade yourself in realtime
Comment One person found this helpful. Was this review helpful to you? Yes No Sending Feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 4.5 out of 5 stars 204 reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Highly recommendable for anyone who needs to communicate with the market. 14 January 2016
By Hans Peter Bech - Published on Amazon.com
Format: Kindle Edition Verified Purchase
The web and especially the social media platforms have made the playing field for marketing communication much more even. It is no longer only the budget that is the deciding factor for how much reach you can create with your content. However, it takes a certain level of insight to really take advantage of the new playing fields and this insight is what David Meermans Scott is giving us through his 5th edition of his ground breaking book "The New Rules of Marketing and PR". The book gives the reader a good overview over the principles behind effective communication on the web and an easy-to-read walk through all the various channels available.
3 of 3 people found the following review helpful
5.0 out of 5 stars A Great Reference for "Old School" Marketing Managers 14 April 2016
By Alison Cotter, College Application Essay Coach - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This is a highly useful book for "old-school" marketing managers looking to update their personal skills or to train and supervise their "new-school" staff. As a small biz owner, I am finding this book to be an invaluable resources. Bottom line, content is key. Large companies have dedicated writing teams to monitor and constantly update websites, blogs, posts, and tweets. For small businesses, that task falls to the owner, the intern, or through the cracks. Not only has this book helped me expand my Essay Coaching services, it also inspired me to launch a new service helping other small biz owners get their communications back on track. Thanks for the great idea, David Scott!
4 of 4 people found the following review helpful
5.0 out of 5 stars Marketing Eye Opener 2 March 2016
By Amazon Customer - Published on Amazon.com
Format: Paperback Verified Purchase
I am a small business owner and I mean small I am the single owner and operator of a salon. I been having trouble bringing clients in the traditional way and found this book very informative, I can see myself being plenty more clients in by using their suggestions. I would recommend this for any business owner.
3 of 3 people found the following review helpful
5.0 out of 5 stars I can't say how much I love this book 3 May 2016
By Daniel - Published on Amazon.com
Format: Paperback Verified Purchase
I can't say how much I love this book. As a small business owner it has changed how I approach my own marketing completely. Sale have gone up, and my work time has gone down. Can't get any better than that.
4 of 4 people found the following review helpful
5.0 out of 5 stars How to get true ROI from your marketing efforts 19 January 2016
By Bill Gluth - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I have ALL the other editions so when the newest came out, I was first in line to get a copy. Not the same old blah blah when it comes to marketing today. Packed with examples, direction and methods to increase the bottom line and get that ROI from marketing you're dreaming of today. This is the marketing instruction manual you're looking for.
click to open popover