- Go Cashless with BHIM UPI: Get 10% cashback up to Rs. 100 if you pay with BHIM UPI. Minimum Order Value has to be Rs.100. Offer applicable once per customer during the offer period Jun 1st to Jun 21st. Cashback will be credited as Amazon Pay balance Here's how (terms and conditions apply)
- Go Cashless with Visa Debit / Credit Cards: Get 10% back up to Rs.100 if you pay with a Visa Card. Offer valid for your first two cashless transactions ever on Amazon. Offer Period: 5th Jun to 30th Jun. Cashback will be credited as Amazon Pay balance Here's how (terms and conditions apply)
- Go Cashless with Amazon Pay balance: Save Rs.100 on your purchase. Offer: Add Amazon Pay balance, get Flat Rs.100 back. Minimum amount to be added Rs.1000. Offer valid from Jun 1st to Jun 21st.ADD BALANCE Here's how (terms and conditions apply)
Neuromarketing Paperback – Import, 18 Sep 2007
Special offers and product promotions
Frequently bought together
Customers who viewed this item also viewed
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter mobile phone number.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Most helpful customer reviews on Amazon.com
The more "advanced" you get in a discipline, the less effective you tend to become. Thinking about marketing in an 80/20 sense, the 20% you NEED to know in marketing to give you 80% of your expertise is in this book.
You can build on it by studying copywriting, persuasion, and so on - but I found this to be a good summary of different areas. The greatest benefit I found from this book is the concept of positioning benefits in one of three ways: Financial, Strategic, and Personal. It's helped simplify and improve my brainstorming of benefits.
And I don't find academic neuromarketing and consumer neuroscience to be very helpful for marketers. All you should worry about is the fact that there is three brains in each human, and each has a certain set of concerns and functions. It doesn't matter if you can name the different areas. Who cares if you know where in your brain the medial prefrontal cortex vs lateral prefrontal cortex is. What does matter is, do you know how to communicate to each of the brains?
I'd definitely recommend it to anyone in marketing. Again, brushing up on fundamentals is great. New marketers will learn a great deal. Don't expect to build expertise in neuroscience, though.