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Neuro Web Design: What Makes Them Click? (Voices That Matter) Paperback – 23 Dec 2008

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Product description

From the Back Cover

Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.

About the Author

Susan Weinschenk has a Ph.D. in Psychology. For the past 30 years she has

been an industry leader, consultant, and expert in usability, interface, and web

design. Most recently she has been reviewing the research on the psychology of

persuasion and non-conscious decision-making and has been a keynote speaker

on this topic at conferences and for clients. Susan is a national and

international speaker for user experience and usability conferences, most

recently the keynote speaker for the Internet User Experience Conference in

Ann Arbor MI, and an invited speaker for the Usability Professionals

Association, just held in Baltimore MD. She has hundreds of clients, mainly in

the US.

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Product details

  • Paperback: 168 pages
  • Publisher: New Riders; 1 edition (23 December 2008)
  • Language: English
  • ISBN-10: 0321603605
  • ISBN-13: 978-0321603609
  • Product Dimensions: 17.8 x 1.3 x 22.9 cm
  • Average Customer Review: 3.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #4,46,612 in Books (See Top 100 in Books)
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Customer reviews

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Top customer reviews

24 September 2015
Format: Paperback|Verified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.1 out of 5 stars 56 reviews
Dan Gayle
5.0 out of 5 starsThis book blew my mind
11 August 2015 - Published on Amazon.com
Format: Paperback|Verified Purchase
One person found this helpful.
atmj
5.0 out of 5 starsSales 101 updated for Web 2.0
17 November 2009 - Published on Amazon.com
Format: Paperback|Verified Purchase
7 people found this helpful.
O. Prusak
4.0 out of 5 starsIs this book for you?
2 February 2010 - Published on Amazon.com
Format: Paperback|Verified Purchase
31 people found this helpful.
barry harrison
5.0 out of 5 starsChanged the way I think about web design and usability
31 March 2011 - Published on Amazon.com
Format: Paperback|Verified Purchase
4 people found this helpful.
Kindle Customer
5.0 out of 5 starsGreat book for anyone trying to improve their website using psychology
29 May 2018 - Published on Amazon.com
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