100% PP 100%25%20PP
List & Earn Rs.250* extra. Available in Bangalore, Mumbai, Chennai, Hyderabad. Sell on Local Finds.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more.
See this image

Modi Effect: Narendra Modi’s Campaign to Transform India Paperback – 18 Apr 2016

3.9 out of 5 stars 51 customer reviews

See all 6 formats and editions Hide other formats and editions
Price
New from
Paperback, 18 Apr 2016
   795.00
click to open popover

Product description

Review

Lance Price has written the definitive account of the campaign that got Modi to where he is now. He tells a good story. Extensive interviews with key aides, interesting comparisons with powerful politicians he has worked with, and detailed chats with Modi himself have given Price's book an exciting immediacy. Price gives us a ringside view of Modi's way of working.

This book will help people around the world to understand more about Indian democracy and our campaign.

Price brings to the debate is the spin-doctor's perspective . . . He dissects Modi's strategic and tactical decisions, the social media interventions starting as far back as 2010, the advertising campaigns, the media coverage and the role of the three crucial 'ecosystems' that won Modi the election.

The Modi Effect is a highly readable book written in a racy and lucid style.

Book Description

Political strategist Lance Price reveals the amazing story behind Narendra Modi's 2014 Indian election vistory

See all Product description

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter mobile phone number.



Product details

  • Paperback: 368 pages
  • Publisher: hodder & Stoughton (18 April 2016)
  • Language: English
  • ISBN-10: 1473610915
  • ISBN-13: 978-1473610910
  • Product Dimensions: 16.3 x 2.4 x 19.7 cm
  • Average Customer Review: 3.9 out of 5 stars 51 customer reviews
  • Amazon Bestsellers Rank: #99,593 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?



51 customer reviews

3.9 out of 5 stars

Review this product

Share your thoughts with other customers

Showing 1-8 of 51 reviews

12 January 2018
Format: Kindle EditionVerified Purchase
2 people found this helpful
Comment Report abuse
8 November 2017
Format: Kindle EditionVerified Purchase
21 March 2015
Format: HardcoverVerified Purchase
3 people found this helpful
Comment Report abuse
30 April 2015
Format: HardcoverVerified Purchase
One person found this helpful
Comment Report abuse
12 May 2015
Format: HardcoverVerified Purchase
5 May 2015
Format: HardcoverVerified Purchase
26 October 2018
Format: HardcoverVerified Purchase
23 May 2015
Format: HardcoverVerified Purchase

Would you like to see more reviews about this item?

Where's My Stuff?

Delivery and Returns

Need Help?