Misbehaving: The Making of Behavioral Economics MP3 CD – Audiobook, MP3 Audio, Unabridged
|MP3 CD, Audiobook, MP3 Audio, Unabridged||
Customers who bought this item also bought
What other items do customers buy after viewing this item?
About the Author
Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner s Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter mobile phone number.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
So when MISBEHAVING stared at me in the Bangalore airport book stall (yes…the same book stall that changes its location every week due to the perennial renovation of the airport), I plumbed for it and boy…was I glad that I bought it.
Most of us who studied economics either as an undergraduate specialization (like I did) or flirted briefly with it in their management education have studied all the theories that seem to be governing the ways of life. That man is a rational animal, he looks to maximize profit, underlying economic value drives his decisions and all the other axioms propounded by economists - …that when price falls – demand goes up, when there is too much supply – price comes down etc., etc., This is the arcane view since it misses out an important element in the whole process – the human being…who is quirky, has biases and deviates from the normal standards of economic behavior.
This amusing side-show which is the intersection of human behavior and economics is what this book is all about.
Interestingly, it is also the journey of Richard Thaler from a rookie researcher to being the guru of behavioral economics. If anyone wants a tip on how to write on a serious subject like Behavioral Economics , tracing its faltering and shaky evolution for the last 30 years, his forceful battles with traditional economic thinking to now being acknowledged as a serious subject ( which politicians, government, marketers and even parents are now active proponents) , they should read this book.
Thru personal anecdotes and a lot of day to day issues, in this semi-autobiographical book, Thaler drives home is point in an eminently readable manner - That there is more to economic decisions than rational reasoning .
At times, some parts of it seems repetitive from NUDGE, but the book is still a class act. For those who have not read economics in life, would be a slightly heavy read but still worth the trouble. Interesting and also will make you wiser. Also an insightful book for my tribe – HR practitioners
Good for the ones who are working on any startup idea 💡, as they can get the idea about human behavior.
You should have read enough to make things clear about the behavioural economics, if one is a new to economics or business or behaviour science, should skip and come back after a bit of sloches.
Enjoy reading and rereading.
Thaler explains to much about whom he met who was he what did what he doing ..sometiem it's a bit annoying!
Then read this book from the Richard Thaler ,about the story behind the birth of the exciting new economics.
Thaler is one of the pioneer in this field and this book not entirely about the principles of BE its the story behind how BE was born.
Overall a good read.Recommended for behavioural enthusiasts.
Would you like to see more reviews about this item?
Most recent customer reviews