- Audio CD
- Publisher: Random House Audio; Abridged edition (16 September 2003)
- Language: English
- ISBN-10: 0739307681
- ISBN-13: 978-0739307687
- Product Dimensions: 13 x 1.5 x 14.5 cm
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: #2,71,537 in Books (See Top 100 in Books)
The One Minute Salesperson Audio CD – Abridged, Audiobook, CD
Audio CD, Abridged, Audiobook, CD
Customers who viewed this item also viewed
Customers who bought this item also bought
About the Author
Spencer Johnson, M.D., is the author of several New York Times bestsellers, including The One Minute Manager, all in the entertaining style of a parable that contains useful information readers can use in their own lives. There are more than thirteen million copies of his books in print in over twenty-five languages.
Dr. Johnson's education includes a psychology degree from the University of Southern California, an M.D. from the Royal College of Surgeons and medical clerkships at Harvard Medical School and the Mayo Clinic.
The author of THE ONE MINUTE MANAGER and WHO MOVED MY CHEESE? uses his storytelling skills to teach principles of selling. Techniques such as preparing for and visualizing success are part of the formula, but the most valuable idea is to spend a full minute before each sales encounter focusing on what is best for the customer. Read by outstanding voice talent, the realistic narratives quickly unfold and flow into a series of one-minute exercises on self-managing, focusing, reinforcing good discipline, and visualizing positive outcomes. Once they start directing their sales effort toward what's best for their customers, listeners will find energy they didn't know they had. T.W. © AudioFile 2004, Portland, Maine-- Copyright © AudioFile, Portland, Maine
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter mobile phone number.
|5 star (0%)|
|4 star (0%)|
|3 star (0%)|
|2 star (0%)|
|1 star (0%)|
Most helpful customer reviews on Amazon.com
I have read some reviews of this book that sound harsh; I think that some of them may be overstated. While this book is short, simple and a quick read, it does a very good job of driving the basics home in a way that represents the sales profession well and honors an ethical approach to business. While the ideas themselves are simple, their application on a daily basis is not. If you read this book and embody the principles, it will make a big difference in your attitude toward sales as a profession, to your customers and to your personal income.
I think almost everyone reading this has probably been on the receiving end of a bad or unscrupulous salesperson. They unfortunately are not rare and give the profession a bad name. Their tactics are coercive and manipulative. This is not the kind of sales that this book talks about.
Personally, I think a good salesperson earns their money by helping a customer to understand their needs, asks powerful questions that bring out the implications of their customer's business situation and presents options that the customer will feel good about. They also build relationships based on trust, superior product knowledge and professionalism. They keep their commitments, follow through on promises and know the difference between persuasion and manipulation.
This book is a book that uses story to demonstrate what makes a professional salesperson in the best sense of the word. In a nutshell, it's about mastering the basics and doing them from the heart, not with a desire to manipulate. I think this is a worthwhile message to get out there and it really does work, espeically in the long run.
Golfers, bowlers and other athletes revisit the basics frequently, often practicing them on a daily basis. The same principle applies to sales and this book does a good job of driving home the importance of mastering fundamental sales skills.
I agree with some reviews that this book is light on content. However, if a potential salesperson learns even one thing from this book that helps them to do their job better, they will easily pay for the cost of a new copy. If they form one good habit as a result of reading it, it will pay for itself many times over. With that said, why not buy it used if you are skeptical and worried that it will be a quick read? The words are the same and you might learn something. (I do agree that this book is overpriced, however.)
Personally, I have read this book more than once and I have periodically reviewed the material throughout the years. I don't think it's as good as the "One Minute Manager," but it's good. It's difficult to be a GREAT salesperson. You need to study the principles, embody them and maintain your balance, integrity and ethical principles often in the face of tempting or difficult situations. Given this reality, I think a book like this that inspires is a worthwhile read. This is especially true in a profession where a lot of people slam doors in your face and you need to deal well with rejection every day.
Shame on you William Morrow, letting your printer ship you junk like this. Would have returned the books if I didn't need them now.