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Media Planning and Buying: Principles and Practice in the Indian Context Paperback – 1 Jul 2017

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Product description

About the Author

Arpita Menon is a seasoned media professional with 17 years of industry experience in diverse roles spanning strategy, planning, media buying, research and client management across agencies like Draft FCB's media arm Lodestar Universal, Starcom and JWT. During her stint with Ananda Bazaar Patrika, she set up the Solutions Selling team and headed the Business Intelligence cell. She is currently Managing Partner at Quantemplate, a media analytics company focused on improving realization for media owners. Arpita has contributed articles in various industry websites like exchange4media, agencyfaqs and indiantelevision.com. She has also taught at NMIMS (Narsee Monjee Institute of Management Studies) and currently teaches media course at XIC (Xavier Institute of Communications), Mumbai.

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Product details

  • Paperback: 364 pages
  • Publisher: McGraw Hill Education; 1 edition (1 July 2017)
  • Language: English
  • ISBN-10: 0070147604
  • ISBN-13: 978-0070147607
  • Product Dimensions: 15.3 x 1.7 x 23 cm
  • Average Customer Review: 4.6 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: #13,373 in Books (See Top 100 in Books)
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