- Paperback: 320 pages
- Publisher: Portfolio Penguin (24 May 2018)
- Language: English
- ISBN-10: 024134848X
- ISBN-13: 978-0241348482
- Product Dimensions: 15.3 x 2.3 x 23.4 cm
- Average Customer Review: 45 customer reviews
- Amazon Bestsellers Rank: #939 in Books (See Top 100 in Books)
Measure What Matters Paperback – 19 Apr 2018
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'Measure What Matters shows how any organization or team can aim high, move fast, and excel' (Sheryl Sandberg, Facebook COO and founder of Leanln.org and OptionB.org)
'Measure What Matters deserves to be fully embraced by every person responsible for performance in any walk of life. John Doerr makes Andy Grove a mentor to us all. If every team, leader and individual applied OKRs with rigor and imagination, all sectors of society could see an exponential increase in productivity and innovation' (Jim Collins author of Good to Great)
'In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success. This crisp and colourful book combines fascinating case studies with insightful personal stories to show how OKRs can add magic to organisations of any size' (Walter Isaacson author of Steve Jobs and The Innovators)
'Measure What Matters takes you behind the scenes for the creation of Intel's powerful OKR system - one of Andy Grove's finest legacies' (Gordon Moore cofounder and former chairman of Intel)
John Doerr is a Silicon Valley legend. He explains how transparently setting objectives and defining key results can align organisations and motivate high performance (Jonathan Levin dean of Stanford Graduate School of Business)
'Measure What Matters is a gift to every leader or entrepreneur who wants a more transparent, accountable and effective team. It encourages the kind of big, bold bets that can transform an organization' (John Chambers executive chairman of Cisco)
'John Doerr has been the source of management magic for many of the most iconic companies in Silicon Valley that went on to change the world. Measure What Matters is a must read for anyone motivated to improve their organization' (Former Vice President Al Gore chairman of the Climate Reality Project)
'I'd recommend John's book for anyone interested in becoming a better manager' (Bill Gates)
Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad John invested the time to share these ideas with the world (Reid Hoffman cofounder of LinkedIn and author of The Start-up of You)
I'm a big believer in John Doerr's simple yet effective OKR system-I've seen it work firsthand! I encourage every business leader to read Measure What Matters in order to learn some real and practical secrets for success (Anne Wojcicki founder and CEO of 23andMe)
About the Author
John Doerr joined Kleiner Perkins Caulfield and byers in 1980 and has since backed some of the world's most successful entrepreneurs and companies. John serves on the boards of google, Zynga and Amyris. He also led kpcb's investment in twitter. He is a member of the American academy of arts and sciences and was a member of U. S. President Barack Obama's council on jobs and competitiveness. He has 291k followers on twitter. His ted talk on Genentech has 845k views.
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Andy Grove of Intel fame is known as one of the most successful business leaders of the twentieth century. ‘Intel Delivers’ was his mantra. His simple, yet rigorous means of setting ambitious goals or Objectives and then tying them to Key Results that measure the direction and quantum of their achievement is OKR. This concept is also discussed in management literature as Managing by Objectives and other terminologies. The success of OKR lies in its simplicity and rigor of execution.
John Doerr helps us understand OKR trough his own experience at Intel and relentless implementation at Google and other organizations. Larry Page of Google in 1999 had the ambition to match IBM and Microsoft in market capitalization of a hundred billion dollars. Google’s idea was to “organize the world’s information and make it universally accessible and useful’’. “The founders were quintessential visionaries, with extreme entrepreneurial energy. What they lacked was management experience.’’ The book then goes on to show that “Ideas are easy. Execution is everything.”
The Objective sets the direction. It needs to be inspiring, simple to understand and communicated throughout the organization. It is proven that people excel when they are challenged with hard goals, that are clearly articulated. The Key Results are measurable, time bound deliverables, which when achieved signal the completion of the objective. The Key results are interrelated across functions, top down, bottom up, and a perfect network of tasks that perform like an orchestra in an organization. This needs a change in culture, to bring in transparency of OKRs at all levels, sharing and teamwork. What matters is accomplishments and not mere past credentials. Merit scores over seniority.
To effectively execute the OKR concept, the author has four OKR ‘Super Powers’: Focus, Align, Track and Stretch.
The case study Intel’s ‘Operation Crush’ when its 8086 beat the giant Motorola’s 68000 chip in the market place in 1980 in a very short time, is fascinating.
The book has devoted one chapter each to the concepts that are sequenced perfectly and illustrated using insightful case studies. Proof of the pudding explained and delivered.
This is an unconventional business book with success stories shared by the practitioners in their own words.
It is about goal setting and execution. Its about how to make things happen.
This book is for you if you want to understand the basics of OKR and how it's getting used in different companies. But fails to provide details on how OKR can be implemented successfully.
To implement OKR successfully in your company , here are few important point:-
1. Make your team understand the basic difference between OKR and KRA/KPI approach . While OKR is about driving execution on your Annual Business Plan/Priorities, KRA/KPI setting is about complain and checklist
2. Successful OKR implementation are lead by either CEO or the department head who understand business horizontally.
3. What worked for Google might not work for your company. Think about your company, your people and your culture of company, before implementing OKR.
There are many types of investors--who operate differently.
The author's views belong to his methodology used, and relates to well known brands.
The book does not talk of failures, if any faced by the author. Many investments fail too.
So, the book deals with the bright side of the moon., as it were.!!!
The contents has a tilt towards the computer and technology information industry but then that is where the whole concept of OKRs first got synthesized and practiced .
Classic read and apply for companies in India.