100% PP 100%25%20PP
   3,038.00 + FREE Delivery
  • M.R.P.:    3,102.34
  • You Save:    64.34 (2%)
  • Inclusive of all taxes
Cash on Delivery eligible. Details
Sold and fulfilled by Atlantic Publishers and Distributors (4.5 out of 5 | 1,465 ratings).
Other Sellers on Amazon
Add to Cart
   2,835.00
   220.00 Delivery charge
Sold by: Peacockbooks
Add to Cart
   3,082.00
+ FREE Delivery
Sold by: BookreadersIndia
Add to Cart
   3,082.00
+ FREE Delivery
Sold by: PBC MART
List & Earn Rs.250* extra. Available in Bangalore, Mumbai, Chennai, Hyderabad. Sell on Local Finds.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more.
See all 3 images

McQuail's Mass Communication Theory Paperback – 18 Feb 2010

3.8 out of 5 stars 4 customer reviews

See all 8 formats and editions Hide other formats and editions
Price
New from
Paperback
   537.00
Paperback, 18 Feb 2010
   3,038.00
   2,835.00
EMI starts at    144 per month. EMI starts at    144. No Cost EMI available if you checkout only with this item. Options
EMI (Easy Installments)
  • Pay for your order in equal monthly installments (EMI), using any one of the cards in the table below.
  • Your bank will convert the payment into EMI in 3-4 working days.
  • To make this a No Cost EMI offer, the interest amount will be discounted from the price of your order. Your card will be charged for the item price minus the discounted interest. The total amount you will pay to the bank including interest, will be equal to the price of the item, making this No Cost EMI. The bank may charge taxes on the interest amount at its sole discretion.

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   1,033

12.0%

   3,099

6

   524

12.0%

   3,145

9

   356

13.0%

   3,205

12

   271

13.0%

   3,256

18

   190

15.0%

   3,411

24

   147

15.0%

   3,535

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   1,035

13.0%

   3,104

6

   526

13.0%

   3,154

9

   359

15.0%

   3,231

12

   274

15.0%

   3,290

18

   190

15.0%

   3,411

24

   147

15.0%

   3,535

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   1,035

13.0%

   3,104

6

   526

13.0%

   3,154

9

   358

14.0%

   3,218

12

   273

14.0%

   3,273

18

   190

15.0%

   3,411

24

   147

15.0%

   3,535

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   1,034

12.5%

   3,102

6

   525

12.5%

   3,150

9

   357

13.5%

   3,211

12

   272

13.5%

   3,265

18

   187

13.5%

   3,373

24

   147

15.0%

   3,535

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   1,035

13.0%

   3,104

6

   526

13.0%

   3,154

9

   356

13.0%

   3,205

12

   271

13.0%

   3,256

18

   190

15.0%

   3,411

24

   147

15.0%

   3,535

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   1,035

13.0%

   3,104

6

   526

13.0%

   3,154

9

   356

13.0%

   3,205

12

   271

13.0%

   3,256

18

   190

15.0%

   3,411

24

   147

15.0%

   3,535

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   1,033

12.0%

   3,099

6

   524

12.0%

   3,145

9

   358

14.0%

   3,218

12

   273

14.0%

   3,273

18

   190

15.0%

   3,411

24

   147

15.0%

   3,535

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   1,035

13.0%

   3,104

6

   526

13.0%

   3,154

9

   356

13.0%

   3,205

12

   271

13.0%

   3,256

18

   187

13.0%

   3,360

24

   144

13.0%

   3,466

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   1,036

14.0%

   3,109

6

   527

14.0%

   3,163

9

   358

14.0%

   3,218

12

   273

14.0%

   3,273

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   1,035

13.0%

   3,104

6

   526

13.0%

   3,154

9

   358

14.0%

   3,218

12

   273

14.0%

   3,273

18

   190

15.0%

   3,411

24

   147

15.0%

   3,535

Plan

(months)

EMI

(payable to provider)

Annual Interest

(charged by provider)

Total Cost

(payable to provider)

3

   1,033

12.0%

   3,099

6

   524

12.0%

   3,145

9

   356

13.0%

   3,205

12

   271

13.0%

   3,256

18

   188

14.0%

   3,386

24

   147

15.0%

   3,535

About *NoCost: The bank will continue to charge interest on EMI as per existing rates. However, the interest to be charged by the bank will be passed on to you as an upfront discount.
Good to know
  • Total Cost shown above does not include shipping charges.
  • EMI providers may charge you pre-closure or other charges when you cancel/return an EMI order.
  • Click here to read EMI FAQs.
click to open popover

Frequently bought together

  • McQuail's Mass Communication Theory
  • +
  • Mass Communication in India
Total price:   3,223.00
Buy the selected items together

Product description

Review

Over successive editions, Denis McQuail has pulled off the trick of expanding the scope of his analysis and integrating new research in a rapidly changing field. Hats off to him once again for making such enormous amounts of material so user-friendly
Philip Schlesinger
University of Glasgow


Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. Denis McQuail offers the best roadmap available to navigate our times, a roadmap that stands the test of time
Mark Deuze
Indiana University and Leiden University


This is a unique work tested by time and generations of students around the world - North, South, East and West
Kaarle Nordenstreng
University of Tampere

About the Author

Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter mobile phone number.



Visit Amazon Global Store
100% Genuine Products | KYC ID Proof Mandatory for Customs Clearance See more

Product details

  • Paperback: 632 pages
  • Publisher: SAGE Publications Ltd; 6 edition (18 February 2010)
  • Language: English
  • ISBN-10: 1849202923
  • ISBN-13: 978-1849202923
  • Product Dimensions: 18.6 x 3.6 x 23.2 cm
  • Average Customer Review: 3.8 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #3,69,869 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?


What other items do customers buy after viewing this item?


Customer reviews

3.8 out of 5 stars
Share your thoughts with other customers
See all 4 customer reviews

Top customer reviews

on 17 July 2017
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
on 28 September 2015
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
on 28 October 2015
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
on 29 September 2016
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you? Report abuse

Most helpful customer reviews on Amazon.com

Amazon.com: 2.7 out of 5 stars 12 reviews
1.0 out of 5 starsRequirement for a Communications course
on 31 May 2017 - Published on Amazon.com
Verified Purchase
2 people found this helpful.
3.0 out of 5 starsSince I Have to Read it
on 27 September 2010 - Published on Amazon.com
Verified Purchase
3.0 out of 5 starsEasy & smooth experience
on 29 September 2015 - Published on Amazon.com
Verified Purchase
3.0 out of 5 starsHelped me Pass My Class
on 16 March 2014 - Published on Amazon.com
Verified Purchase
5.0 out of 5 starsgood
on 3 October 2013 - Published on Amazon.com
Verified Purchase

Where's My Stuff?

Delivery and Returns

Need Help?