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Master Growth Hacking: The Best-Kept Secret of New-Age Indian Start-ups Hardcover – 7 Aug 2018
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About the Author
Apurva Chamaria (Author)
Apurva is the chief revenue officer at RateGain. Previously, as the head of corporate marketing for HCL Technologies, he played an integral role in scaling up the company from US$700 million to US$8 billion.
Awarded 'Marketer of the Year' by World Leadership Forum, 'Digital Marketer of the Year' by IAMAI and 'B2B Marketer of the Year' by Paul Writer, Apurva was ranked one of the top ten Indian angel investors by the Economic Times.
An alumnus of Harvard Business School, International Management Institute, New Delhi, Indian Institute of Mass Communication, New Delhi and Mayo College, Ajmer, Apurva is currently pursuing PhD from IIT Delhi.
His first book, You Are the Key, was a national bestseller.
Gaurav Kakkar (Author)
Gaurav heads the digital marketing engagements for HCL's clients in North America. Prior to this, he was leading HCL's digital marketing team which has won more than 100 awards, including two prestigious ITSMA awards and the first prize for the best marketing case study published by Ivey Business School in 2015 from Amazon. His first book, co-authored with Apurva, was an Amazon bestseller (marketing category).
He holds a double master's and is an alumnus of Virginia Tech.
From the Publisher
'Growth Hacking' - It is the single-largest factor that makes one stay ahead of the curve, keeps the team and stakeholders motivated and sets value creation in motion for all. Most founders believe that one needs to spend millions of dollars to become a growth engine. But the truth is, Growth Hacking is about a mindset-small yet significant and often counter-intuitive interventions that are part of the organization’s DNA.
Master Growth Hacking lays down the blueprint for organizations to grow rapidly and frugally. It takes you through the never before told stories of several super successful start-ups. It is an important book to help businesses unlock and harness their growth potential without burning a hole in their pocket. Written in very simple English, this book is easy to comprehend, relatable and one of the must read handbook on growth for anyone passionate about growing their business.
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I had pre-ordered it and received it around a month later last week. Finished it in one go during the weekend. The language is easy to understand and the screenshots of the tools were helpful in understanding the concepts quickly.
The hacks make perfect sense and I am going to apply a few at work very soon.
P.S. This book has everything your Boss expects you to know.
One must read this book, even if he/she is not into any business/ Startup world.