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Marketing Whitebook 2016-17 Paperback – 2016

3.0 out of 5 stars 4 customer reviews

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Paperback, 2016
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Description for Marketing Whitebook 2016-17

This handy manual is based on current studies from the country's best-known consulting firms and market research agencies. Anchored by perceptive columns from experts, this easy-to-navigate volume is divided into three broad sections: The Indian Marketscape: A macro view of the country, giving an economic, social, and infrastructural picture of this nation People and Places: Meet the diverse Indian consumer, and what drives her choices Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace

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Product details

  • Paperback
  • ASIN: 9344441103
  • Package Dimensions: 21.4 x 14.9 x 1.9 cm
  • Average Customer Review: 3.0 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #1,15,851 in Books (See Top 100 in Books)
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