- Paperback: 134 pages
- Publisher: Plumtree Press (4 December 2015)
- Language: English
- ISBN-10: 0970278551
- ISBN-13: 978-0970278555
- Product Dimensions: 15.2 x 0.8 x 22.9 cm
- Average Customer Review: Be the first to review this item
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75 Marketing Tips to Grow Your Business Paperback – Import, 4 Dec 2015
About the Author
Linda Coss is a freelance marketing copywriter who helps organizations in a broad array of industries reach their goals. Clients appreciate Linda's ability to write targeted and effective marketing materials that don't merely inform - they appeal to the reader's needs and emotions to engage and sell. Whether she's writing for print or digital, Linda brings a great deal of insight and expertise to every assignment. In addition to her extensive experience writing and editing, Linda's 20+ years in the marketing field also include branding, positioning, product management, market research and more.
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Most helpful customer reviews on Amazon.com
The book arranges the planning process chronologically in nine clearly identified chapters, such as "Creating Your Plan," Choose Your Tactics," "Position Your Products or Services," "Improving Your marketing material," and "Focus on Follow-through."
Three underlying themes hold the book (and tips) together: (1) to ensure a marketing plan works calls for a commitment of time and thought;
(2) to find synergism between synergism between your marketing tactics--for example, newsletters, blogs, direct mail, media releases, and even free advice; and, most important, to keep you message centered by focusing on results or benefits to the client rather than features or processes. This last tactic is critical. As the author emphasizes from tip to tip, the client is king, since the client wants to know how your products or services will help them meet their goal, not your goal whatever that may be.
The book is well-organized, well-written, and easy to comprehend. I recommend it highly.
This is a book work adding to your reading collection.